Matt UV varnishes are in fashion! Products Editorial - Schmid Rhyner

Editorial
Newsletter 1/March 2009
Dear
Market Partner:
You are reading the
first edition of the
COATING Ticker by
Schmid Rhyner.
What do we want to accomplish with this
newsletter that will be published 2 to 3
times a year? First of all, we'd like to
strengthen our partnership with you by providing
information on current topics and
trends concerning UV-curing and aqueous
overprint varnishes and laminating adhesives.
In this edition, we will answer questions
on the new European REACH regulation.
You will also find information on new
Schmid Rhyner products.
Today, I am pleased to present our new
extra-matt UV varnish. With less than 8
gloss points and an excellent uniform mattness
level, the WESSCO ® 36.245.15 achieves
especially striking matt-glossy effects.
Take a look at the print sample and read the
field report of Kirchner Print.Media.
Another purpose of the COATING Ticker
is to introduce the employees of our company
to you.
The COATING Ticker reflects our optimistic
outlook on the future, in spite of the
ubiquitous financial and economic crisis.
We are convinced that values like sustainability,
quality, trust and straightforwardness
will continue to prevail.
Sincerely
Serge Entleitner
PS: For an electronic version of this
newsletter, please visit our website:
www.schmid-rhyner.ch/actual
Products
Matt UV varnishes are in fashion!
Give your print products an especially stylish
look with extra-matt UV varnishes. For
instance with the new WESSCO ®
36.245.15 extra-matt UV varnish with less
than 8 gloss points.
We are pleased to introduce this
new product:
With over 35 years of experience in
research and development, we were able to
develop a UV varnish with less than 8 gloss
points.
WESSCO ® 36.245.15
Extra-matt UV varnish for maximum
matt effects, less than 8 gloss points!
This varnish was developed in response to
the increasing demand for elegant, extramatt,
abrasion-resistant coatings. The
result: a UV varnish that meets the highest
quality requirements in terms of maximum
mattness level and uniformity for homogeneous
matt effects. In addition, this varnish
stands out by its excellent adhesion to printing
inks. Even difficult ink systems and
various plastic foils can be coated with outstanding
results.
Wide range of application
The new WESSCO ® 36.245.15 is suitable
for offset coating units, flexo units, and for
inline and offline coating machines.
Outstanding quality
The improved product properties, such as
mattness level and uniformity, result in a
maximum, unparalleled surface homogeneity
and a very uniform matt effect.
Combined with Schmid Rhyner WESSCO ®
high-gloss UV varnishes, the WESSCO ®
36.245.15 furnishes fascinating matt-glossy
effects and paves the way to new areas
of application.
Safe and easy to use
Thanks to its constant viscosity during processing,
good pumpability and good tolerance
to processing temperatures, the
WESSCO ® 36.245.15 is very easy to use.
The varnish will not thicken during processing
and can be stirred up easily.
Excellent abrasion resistance
Another benefit is the good adhesion to
printing inks and various plastic foils. The
costs for waste and other defects are reduced.
The good sliding properties and abrasion
resistance of the varnish guarantee a
trouble-free conversion of the coated products.
Schmid Rhyner partnership
Schmid Rhyner is a dynamic, growing
company that has been focusing for 35
years on the cooperative development and
manufacture of UV and dispersion varnishes
that are geared to the needs of the market.
Our experts will support you with practical
tips in all questions regarding coating, give
fast and competent advice and help solve
problems.
Contact us!
www.schmid-rhyner.ch/newproducts

Customer portrait
Kirchner
Print.Media GmbH & Co. KG
INTERVIEW
Matt varnishes are en vogue, but demanding.
COATING Ticker spoke to Karl-
Heinz Thiele about his experiences with the
new WESSCO ® 36.245.15 extra-matt UV
varnish and the formula for success of
Kirchner Print.Media GmbH & Co. KG
Print shop manager Karl-Heinz Thiele
was interviewed by Schmid Rhyner customer
consultant Thomas Koch
COATING Ticker (CT): Mr. Thiele, what
are your main responsibilities as print shop
manager at Kirchner Print.Media?
Thiele: Managing the print shop, quality
control, human resources planning, the
coordination between the individual departments
and anything else involved in a
managing position.
CT: What print products does Kirchner
Print.Media specialize in?
Thiele: Well, 50% of our business volume
is in commercial work, 20% in label printing
for the food and luxury food industry,
including very diverse applications like can
labels and chocolate wrappers. The remaining
30% are special UV applications, i.e.
printing on all kinds of non-absorbent substrates.
CT: You have recently begun using the
WESSCO ® 36.245.15 extra-matt UV varnish.
On which major job did you last use it
for surface finishing?
Thiele: The job was a supplementary part
for an existing matt-coated, screen-printed
display which was used in advertising the
year before. This year, the supplementary
part had to be produced. This part, which
contained prices and other product information,
was offset-printed by us. It was
especially important to achieve exactly the
same matt effect as the existing screen print
coating. That worked out really well with
your varnish. When the parts were glued
together, they matched perfectly. It was a
rather large job, with 20,000 sheets.
CT: What did you like best about the
WESSCO ® 36.245.15 extra-matt varnish?
Thiele: I was impressed with the mattness
level and the very good mechanical resistance.
The scratch resistance is really
excellent.
CT: Which mattness level did you achieve?
Thiele: According to our own measurements,
we achieved between 9 and 10 gloss
points. That was exactly the required level
for this job.
CT: How would you rate the properties of
the WESSCO ® 36.245.15 extra-matt varnish
compared to other matt UV-varnishes?
Thiele: The matt effect is much better,
more intense, and the mechanical resistance,
that is the scratch resistance, is better
than with any other product I know.
That is especially important for our customers,
because the surface of catalogues is
subject to a lot of mechanical stress, first
during processing and then later on when
the customer uses the product.
CT: Where do you see room for improvement
in this product?
Thiele: We could imagine an even more
uniform coating surface.
CT: Your company has received various
quality awards, such as the Druck + Medien
Award 2007 or the silver medal of the innovation
award of the German printing indu-
stry. What is the formula of your success at
Kirchner Print.Media, what makes your
company interesting for customers?
Thiele: We can offer a wide range of services.
Whatever is possible in offset printing,
we can do, not just standard jobs, but
also special applications like non-absorbent
substrates, foils etc. Add to that the overall
structure of our company. Our customers
get more than a print product: because the
Kirchner Group includes an advertising
agency, we can offer one-stop service, from
the first brush stroke to the final product.
Martin Kirchner, Managing Partner
Kirchner Print.Media GmbH & Co. KG
Spradower Weg 100
DE-32278 Kirchlengern
With 85 employees, Kirchner Print.Media
is one of the leading companies in the
German printing industry.
Founding year: 1937
CEO: Martin Kirchner
Trainees: 5
Shop floor: 6000 m 2
Printing units: 24
Products: commercial work, special print /
UV, POS, silver print, labels/wrappers,
packaging, cross media

Current topics: REACH
Using REACH as a chance
With the implementation of REACH, the
global chemistry industry is facing a
decisive change. The effects of the
European chemicals ordinance will
affect nearly all chemical-producing
companies.
1 December 2008 marked the end of the
first phase of REACH – the pre-registration
of chemical substances with the European
Chemicals Agency (ECHA). During the
six-month period (from 1 June to 1
December 2008), 65 000 companies
applied for approx. 2.75 million pre-registrations,
and roughly 150 000 substances
were pre-registered. In a second phase, the
pre-registered substances must be registered
by 1 December 2010 / 1 June 2013 / 1
June 2018 depending on their risk potential
and their annual production or import volume.
All substances used by Schmid Rhyner
are pre-registered
Among these 2.75 million substances preregistered
with ECHA are all those contained
in Schmid Rhyner products – if they
needed to be pre-registered. Overall,
Schmid Rhyner has pre-registered nearly
100 substances.
No obligation to register for Schmid
Rhyner's EU customers
To guarantee legal certainty to our EU customers,
we have pre-registered all raw
materials procured from the EU again (see
box). This means that our EU customers are
regarded as downstream users for all
Schmid Rhyner products and are therefore
exempt from the obligation to register, even
if they work as importers. In early 2009, we
will provide our direct customers with a
document as evidence of their status as
downstream users – just in case the national
REACH enforcement authorities demand
such evidence.
Schmid Rhyner is represented
by Chemservice
Since we are a Swiss company and therefore
a non-EU manufacturer, we have authorized
Chemservice (www.chemservicegroup.com)
to act as our exclusive representative.
Chemservice is an independent
service provider in chemicals law with
offices in Germany and Luxemburg and
will answer our customers' questions on
REACH: info@chemservicegroup. com.
As an independent company, Chemservice
can also pre-register raw materials for
Schmid Rhyner after concluding nondisclosure
agreements with the raw material
suppliers; in this case, Schmid Rhyner
will not gain any knowledge of the secret
raw materials formulations.
No SVHC in Schmid Rhyner products
On 28 October 2008, ECHA published the
first list of 15 substances of very high concern
(SVHC) for the authorization process:
http://echa.europa.eu/chem_data/ candidate_list_en.asp.
These substances will probably
disappear from the market in the
medium term, or they will only be available
under very tight restrictions. None of these
substances is contained in the Schmid
Rhyner formulations.
Safe and eco-friendly handling of
chemicals
Together with our exclusive representative
Chemservice we are tackling the next phase
of REACH, the registration of our substances.
In future, companies that want to market
chemicals in the EU will have to prove
their safety in a strict roadmap. Safe and
ecologically friendly handling of our substances
and products in the entire valueadded
chain is a very great concern to us.
That is why Schmid Rhyner has prepared
well for the new, complex legislation.
Schmid Rhyner supports the aim of
REACH, i.e. protecting the environment
and people's health through an approval
process for chemicals. We see REACH as a
chance. The products certified through the
REACH registration will be entitled to
carry a seal of approval for ecological and
health compatibility – and not just in
Europe.
What is REACH?
REACH is the acronym for Registration,
Evaluation, Authorisation and Restriction
of Chemicals. It is an EU chemicals ordinance
that entered into effect on 1 June
2007. As an EU ordinance, REACH is
equally and directly enforceable in all
member states. The main objectives of
REACH are the improvement of health and
environmental protection from dangers
posed by chemicals, the promotion of alternative
testing methods, the free movement
of chemical substances on the EU domestic
market and the improvement of competitiveness
and innovation.
Background information
Reimport under REACH
The regulation on the reimport of chemicals
shows that the interpretation of the
REACH ordinance alone may cause significant
additional work. According to article
2(7) of REACH, all registered substances
that are exported from the EU and then
reimported are regarded as registered.
In a strict interpretation, this means that
only pre-registered substances must be preregistered
again by the importer when they
are reimported. As a result, the EU customers
of a Swiss company (which uses substances
from the EU), for instance, are no
longer regarded as downstream users of
these substances, but as importers.
However, this only applies to pre-registered
substances, not to registered ones – since
the latter are regarded as registered according
to REACH article 2(7).
In view of the purpose of the REACH ordinance,
this interpretation seems very questionable,
since it suggests
that a pre-registration in the transitional
period is sufficient instead of a registration.

REACH (continued)
Associations, legal experts and REACH
helpdesks share these doubts and believe
that article 2 (7) should also be applied to
pre-registered substances and that consequently,
such substances should be regarded
as pre-registered at the time of reimport.
Since the view of the ECHA commission
did not become public until shortly
before the end of the pre-registration deadline,
many companies were not prepared
for the new situation.
A final decision will probably be made in
the courts, i.e. at the European Court of
Justice.
Introducing
Joachim Lachmann
Sales Manager
Reimport-problem
No registration
required
Dear
market partners:
On 1 July 2008 I
joined the Schmid
Rhyner family.
After an intensive
and very informati-
ve orientation period, I took over the
management of Sales at the beginning of
this year.
Allow me to introduce myself.
Pre-registration
required
I was born in the early 1960's and, after the
end of my secondary school education,
went on to study chemistry. In the next few
years, my career was not untypical for a
chemist: in a large chemicals company, I
worked my way through Research and
Development, Production, and Sales
Support. With the relocation to a mediumsized
company, I was able to break into
Sales. I am married and have a 7-year-old
son. In my free time, I love working out in
the fresh air of the mountains. Fortunately,
Switzerland offers many possibilities in
this regard. I am looking forward to the
challenging work as Sales Manager at
Schmid Rhyner, and to meeting you in person.
Schmid Rhyner goes west
In late May 2008,
Schmid Rhyner (USA),
Inc. was founded as a
100% subsidiary of
Schmid Rhyner AG.
This is another step in our international
expansion scheme.
Schmid Rhyner (USA) is headquartered in
Marlton, New Jersey and headed by Ms.
Monika Regina. Market research has
shown that Schmid Rhyner products are
competitive in the USA in spite of the weak
dollar, and that our excellent quality is
appreciated by US customers as well.
To be able to offer optimum service to our
local customers, Schmid Rhyner (USA),
Inc. has a distributing warehouse and is
building a sales organization.
New labels
In the course of the next weeks, we will
provide our products with newly designed
labels. By designing separate labels for
WESSCO ® and GALACRYL ® products,
we want to improve the legibility and make
our products easier to handle and to distinguish.
We are also planning to make the product
designation on the labels more informative.
All packing units with GALACRYL ® varnishes
and adhesives will receive the new
blue label.
Packing units with WESSCO ® varnishes
and adhesives will receive the new red
label.
Tradeshow calendar
GULF PRINT 09
6 - 9 April 2009
Airport Expo, Dubai, UAE
UV DAYS
15 - 18 June 2009
IST METZ GmbH, Nürtingen, DE
PRINT 09
11 - 16 September 2009
Chicago, IL, McCormick Place, USA
We look forward to seeing you at our
booth!
Such is life
Imprint
Damn! Stocks,
stocks! Nothing
but stocks!
Published by:
Schmid Rhyner AG
Editor: Samuel Mösli
Soodring 29
CH-8134 Adliswil-Zürich, Switzerland
Phone +41(0)44 712 64 00
This newsletter is also available online:
www.schmid-rhyner.ch/actual