1.2 - INTERREG IIIB Alpine Space Programme

32 1.2 QUALIMA
spatial planning & competitiveness
Lead partner
Regione del Veneto
Other partners
MB Morbegno
GAL App. Genovese
Provincia A. di Trento
Regionalforum Pongau
Regione A. FVG
Regione Piemonte
RRA Primorska Nova Gorica
HEVs
Comuni valle Blenio
TI-Info Gai&Partner
Project website
www.qualima.org
Contact person
Giancarla Niero
Tel +39 041 2794250
Fax +39 041 2794253
commercio@regione.veneto.it
Duration
04.2003 – 07.2006
Total budget in EUR
2.348.781
ERDF in EUR
955.444
Lead partner
Project partner
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Quality of life improvement by supporting public and
private services in the rural areas of the Alps
The goal of the project is to contrast the process of marginalisation and depopulation of the rural areas of the Alps,
so it wants to face this situation defining an innovative approach of goods and services supply and management.
Aim
The rural areas of the Alps present some mutual problem to
be quickly faced. These areas suffer a huge loss of competitiveness
due to demographic and economic phenomena that
endangers the anthropomorphisation and the quality level of
life in the rural mountain zones. The green book on commerce
(1996, CE) stated that the local commerce constitutes an efficient
system in order to reduce the risk of marginalisation of
rural populations. In these areas public, sanitary and healthcare
services, commercial activities are progressively disappearing.
These services generally represent the last garrison
to maintain an acceptable quality of life’s level and, by means
of this, the conservation of the territory.
Activities
The project proposes to carry out co-ordinated area systems
which strengthen the existing structural and infra-structural
networks matching them with human resources and territorial
potentialities. This goal will be realised by the creation of
multifunctional sites or movable services managed with innovative
modalities and supported by ICT applications such as
e-commerce, e-government, and including dedicated delivering
modalities. The main activities to implement are: Context
analysis which will lead to a deeper understanding of the situation;
Spreading of project contents and involvement of the
population and economic operators; Creation of innovative
intervention models to revitalize the territory, by means of multifunctional
centres; definition of consequent training courses
for polyfunctional centres managers; Covenants/agreements
with different public and private services/goods and possible
logistic support suppliers; creation of a dedicated network;
infrastructural fitting of existing premises; multifunctional centres
starting up; checking and spreading of the results.
Outcomes and results
During the project’s implementation, several pilot projects
have been carried out:
In Pongau / Austria a shopping bonus programme has been
developed for binding the customer to the region. Per purchase
bonus points are granted, which can be used as an
“alternative currency”.
In Veneto Region, in the mountain area of the Belluno and
Verona province 5 polyfunctional shops providing new
goods and services, public and private, and ICT equipment
have been established.
The Morbegno district followed a similar concept by activating
commercial trades of different intents (small foodstuffs
shops, hotel and/or restaurant or pub) for local resident and
tourists.
In Liguria efforts were given to improve the standard of
services for the concerned rural people and to increase the
income and the economic activities in the marginal areas
of the province of Genoa. Different activities like the use of
ITC in “Alta Val Trebbia”, or the support of direct commercial
relation between the producer and the consumer of the
agricultural products in “Valli Aveto- Graveglia- Sturla” have
been carried out.
In Friuli Venezia Giulia a common software platform to create
a “virtual local market” was set up in the framework of
the “e-services and e-commerce” pilot project to support
small shops located in the mountain areas. The second pilot
project “Healthcare and Social Home Services” started an
experimentation in the field of phone-monitoring and assistance
system.
In Piemonte several activities have been accomplished with
the aim to improve services for home delivery of consumer
goods and the supply with health care services.
The Swiss partners generated a pilot project focusing on the
opportunities of e-Government for 6 local administrations in
the Anniviers Valley.