1.2 - INTERREG IIIB Alpine Space Programme

Aim
The Alpine Space faces increased pollution and worsening
quality of public spaces mainly caused by car-transport. Consequently,
people’s “mental maps” are formed by car traffic
and destinations accessible by car. The growing importance
of cars in daily life leads to a lack of physical activity and thus
to a higher risk of mortality.
In this context, ViaNova aims at improving public spaces objectively
and subjectively for walking and biking and at influencing
users’ motivation for more physical mobility. ViaNova
will link the promising areas of health and transport and initiate
cooperations on transnational level as well as between private
and public bodies, leading to new planning and implementation
instruments.
Activities
Demonstrations are implemented on 3 levels.
Level 1 aims at improving objective possibilities for more
physical activity in public space such as policies fostering
sustainable development (e.g. PM10 emission reduction), improved
infrastructure for walking, cycling and public transport
as well as better solutions for intermodality between sustainable
transport modes.
Level 2 tackles people’s perception of public space and mobility
choices by using marketing and branding schemes for
advertising sustainable transport. The demonstration projects
intends to
shorten perceived waiting times;
ViaNova
2.2
Healthy Mobility and Intelligent Intermodality in Alpine Areas
ViaNova optimises people’s perception & motivation as well as urban transport infrastructure
towards healthy and sustainable structures.
decrease distances by busying people’s minds;
encourage the use of bicycle and walking networks by an
appealing corporate design.
Level 3 is designed to motivate new target groups for sustainable
transport and to support those already using it. Fun
action programmes like “bike to work”, ideas increasing the
independent mobility of senior citizens and recipes for more
physical activity in daily life are a few examples of the demonstrations
included here.
Outcomes and results
ViaNova is running for one year now. Since, it has produced
results at all three levels. The first objective measure has been
the installation of a rental system for bicycles, bicycle-trailers
and buggies at two different locations.The change of perception
has already been challenged in several demonstrations
such as a programme fostering the independent mobility of
pupils, projects supporting daily commuting with sustainable
transport in money, time and health issues and a resolution
on a strategy for more physical activity by the Slovenian Parliament.
Potential and existing users have been addressed
via bicycle measures like cycling safety courses for children,
parents and senior citizens, via bicycle exchange markets, via
days of physical activity and healthy nutrition in Ljubljana and
via a competition called “cycling for your health”. In addition,
information events for senior citizens, pupils, families and
commuters were organised.
The coming two years will include activities like the implemen-
tation of walking miles in Weiz (a new approach for shorten-
ing pedestrians’ perception of the time/length of the way), the
setup of a mobility information centre at the railway station in
Thun, the introduction of a SmartCard for the combined use
of public transort and bicycles as well as the realisation of the
new municipal competition for the title “bicycle friendliest municipality
of Bavaria”. Moreover “bike to work” will be spread
in at least three more countries by pilot projects within the
context of ViaNova.
A
D
I
F
SI
I
I
A
CH
FL
Lead partner
Project partner
Lead partner
Forschungsgesellschaft
Mobilität (FGM) GmbH
Other partners
AOK
Comune di Bolzano
CTB
MZ
Provincia A. di Bolzano
Comune di Trento
Stadt Weiz
Stadt Thun
Verkehrsclub FL
Project website
www.eu-vianova.net
Contact person
Robert Pressl
Tel +43 (0)316 810451 13
Fax +43 (0)316 810451 75
pressl@fgm.at
Duration
02.2005 – 01.2008
Total budget in EUR
1.960.000
ERDF in EUR
875.000
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transport