1.2 - INTERREG IIIB Alpine Space Programme

Aim
Via Claudia Augusta 1.2
Territorial promotion based on cultural heritage in the transnational area
alongside the ancient Roman road Via Claudia Augusta
The main aim of the project was to promote in a joint way
the areas crossed by the ancient roman way Via Claudia Augusta-VCA
(Germany, Austria, Italy) in order to bypass the
localism of the territory. Since the project’s target group had
been mainly tourists, the joint promotion intended to present
the VCA more attractively not only within the three countries
crossed by it, but also abroad.
The project result was the realisation of a niche tourist product
through a quality integrated approach, resuming many
aspects into two dimensions: on the one hand culture and
archaeology and on the other hand tourism and economic
activities. Thanks to the identification of the model for a future
development of the European Economic Interest Group
(EEIG) and the good relationship among the actors that could
be future members of the EEIG, the Partners set the basis for
a future continuity of the project aims and its activities.
Activities
The main project strategy was the realisation of numerous and
capillary activities corresponding to the local actors’ needs
and belonging to two main strands: the educational-scientific
branch and the infrastructural activities sphere.
Many educational actions were realised, such as six musical
seminars, five archaeological seminars, and two archaeological
school camps. Within the infrastructural activities thematic
boards, evoking Roman times, were positioned along the VCA
Memory revival and concrete actions to promote cultural tourism along the Via Claudia Augusta.
cycling path. The VCA map was made up, thanks to the collection
of data from each partner, four thematic guides with
useful and interesting indications for the entire territory, the
book about the typical wine&food products along the VCA and
other communication and promotional tools were realised.
The direct and indirect involvement of the local actors guaranteed
the success of the above-mentioned actions.
Outcomes and results
The transnational cooperation among the project partners allowed
the setup of the basis for a future transnational association
for the management of the VCA brand and also for other
cultural and economic initiatives. For this reason the partnership
actively worked on the creation of a draft statute for a
EEIG that will carry on the project aims and activities.
The transnational aspect of the project and the numerous
transnational meetings and events contributed to the creation
of a network among the project partners but also among other
actors involved.
During the project implementation, the project partners tried to
disseminate awareness about the VCA topics that will contribute
to arouse continuous interest on the promotion of the VCA
even after the project closure.
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Lead partner
Project partner
Lead partner
Provincia Autonoma
di Trento
Other partners
Verein VCA Bavariae
Verein MIAR
Provincia A. di Bolzano
Comune di Feltre
Regione Veneto
Comune di Ostiglia
Project website
www.viaclaudia.org
Contact person
Luisa Sandrin
Tel +39 0461 495355
Fax +39 0461 495362
luisa.sandrin@provincia.tn.it
Duration
09.2002 – 11.2005
Total budget in EUR
2.000.000
ERDF in EUR
1.000.000
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spatial planning & competitiveness