28.01.2013 Views

Claire Enders – Competitive pressures on the press - The Leveson ...

Claire Enders – Competitive pressures on the press - The Leveson ...

Claire Enders – Competitive pressures on the press - The Leveson ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

For Distributi<strong>on</strong> to CPs<br />

Young people are less engaged with print media than all UK adults<br />

¯ UKadults have many choices to allocate <strong>the</strong>ir leisure time, and print media must compete with o<strong>the</strong>r media<br />

¯ Am<strong>on</strong>g UK adults, TV is <strong>the</strong> #1 medium (45% of time spent), and <strong>the</strong> internet is <strong>the</strong> #2 medium (220/~ of time spent)<br />

¯ Young adults spend more time <strong>on</strong> <strong>the</strong> internet (3o%) and less time <strong>on</strong>TV (32%) than adults as a whole, and multitask as well<br />

¯ Buyers and readers of print media are aging, whilst <strong>the</strong> digitally engaged lose interest in print products<br />

All U K ad ults (% of time) You ng people ±6 to 24 (% of time)<br />

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiRiadiii~ ~ .........................<br />

Radio~ S~ .....................................<br />

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii~i~! i~ :iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii~iiii<br />

<str<strong>on</strong>g>Competitive</str<strong>on</strong>g> <str<strong>on</strong>g><strong>press</strong>ures</str<strong>on</strong>g> <strong>on</strong> <strong>the</strong> <strong>press</strong>: presentati<strong>on</strong> to <strong>the</strong> Leves<strong>on</strong> Inquiry lo<br />

MOD400001240

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!