Claire Enders – Competitive pressures on the press - The Leveson ...

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For Distribution to CPs Young people are less engaged with print media than all UK adults ¯ UKadults have many choices to allocate their leisure time, and print media must compete with other media ¯ Among UK adults, TV is the #1 medium (45% of time spent), and the internet is the #2 medium (220/~ of time spent) ¯ Young adults spend more time on the internet (3o%) and less time onTV (32%) than adults as a whole, and multitask as well ¯ Buyers and readers of print media are aging, whilst the digitally engaged lose interest in print products All U K ad ults (% of time) You ng people ±6 to 24 (% of time) iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiRiadiii~ ~ ......................... Radio~ S~ ..................................... iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii~i~! i~ :iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii~iiii <strong>Competitive</strong> <strong>pressures</strong> on the press: presentation to the Leveson Inquiry lo MOD400001240
For Distribution to CPs Many digital news options and a fragmented online media marketplace OK internet use Aug-11: monthly unique users, growth and time spent (bubble size) 5% ............................................................ m U~ n i que users ~isiteM news and ~ ~ info~ma~mon Si~es 0~ i s~en ng n perday MOD400001241
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