Claire Enders – Competitive pressures on the press - The Leveson ...

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For Distribution to CPs Digital news supply is a further burden on the press operating model ¯ Newspapers offer online buyers sites and mobile apps. Free online news (BBC, Mail Online, Guardian) preclude pay-walls for all but the premium content propositions. Free-to-the-user sites only generate revenues from online display advertising ¯ Fora quality title, a pay-wall subscriber is worth at best a quarterto a third of a print buyer ¯ Costs of digital news supply are on top of costs of print, leading to dual costs in the print-to-digital transition (see Appendix) 2olo annual revenue per buyer (£) iiiii2iOOiiiiiill i Times iPad W SJ n line ~Ola~ daily !itY da!ly i i iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~iii~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~i~ <strong>Competitive</strong> <strong>pressures</strong> on the press: presentation to the Leveson Inquiry 12 MOD400001242
For Distribution to CPs Digital news supply generates low revenues from display advertising ¯ Revenue from internet classifieds have risen faster and higher than display: direct response, not display, has flourished online ¯ Online display revenues of news sites are low: cost-per-thousand page views (CPT) is a fraction of print due to the vast inventory ¯ BBC news sites (20m monthly UK unique users in August 2011, according to comScore) are supported by a share of licence fee; Mail Online (12m UK unique users), earned just £12m in 2010 (£8m in H1 2011); Guardian.co.uk (lom UK unique users) does not disclose Internet advertising by format (£m): display and classified (incl. search) ~o ~;78~ ~ ... i iiiiii~i;i~iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii i iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii¢~1iS3i~i~i~i~i~i~i~i~i~i~i~i~i~ !~eoe == i82 iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiiiis~ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiO N o~eiin~ I0 d e b~t h PC#h d m 5b i l #a dye ~i ~ i~ 9 ~ tnternet dis=== a= nteme~ classified (in i ~i~ ~;~ ~ i[:~.~ ~ I)iI~’~ I’~ ,.~ i .:i:: i::’.i :’:i. ::. "ii’ ::": :: i:": <strong>Competitive</strong> <strong>pressures</strong> on the press: presentation to the Leveson Inquiry ~3 MOD400001243
Page 1 and 2: For Distribution to CPs >>>>>>>>>>>
Page 3 and 4: For Distribution to CPs Clients of
Page 5 and 6: For Distribution to CPs Revenues fr
Page 7 and 8: For Distribution to CPs Circulation
Page 9 and 10: For Distribution to CPs Titles comp
Page 11: For Distribution to CPs Many digita
Page 15 and 16: For Distribution to CPs Internet ha
Page 17 and 18: Definitions and data sources For Di
Page 19 and 20: For Distribution to CPs The transit
Page 21: Disclaimer For Distribution to CPs

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