Claire Enders – Competitive pressures on the press - The Leveson ...
Claire Enders – Competitive pressures on the press - The Leveson ...
Claire Enders – Competitive pressures on the press - The Leveson ...
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For Distributi<strong>on</strong> to CPs<br />
Digital news supply is a fur<strong>the</strong>r burden <strong>on</strong> <strong>the</strong> <strong>press</strong> operating model<br />
¯ Newspapers offer <strong>on</strong>line buyers sites and mobile apps. Free <strong>on</strong>line news (BBC, Mail Online, Guardian) preclude pay-walls for all<br />
but <strong>the</strong> premium c<strong>on</strong>tent propositi<strong>on</strong>s. Free-to-<strong>the</strong>-user sites <strong>on</strong>ly generate revenues from <strong>on</strong>line display advertising<br />
¯ Fora quality title, a pay-wall subscriber is worth at best a quarterto a third of a print buyer<br />
¯ Costs of digital news supply are <strong>on</strong> top of costs of print, leading to dual costs in <strong>the</strong> print-to-digital transiti<strong>on</strong> (see Appendix)<br />
2olo annual revenue per buyer (£)<br />
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i Times iPad W SJ n line ~Ola~ daily !itY da!ly i<br />
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<str<strong>on</strong>g>Competitive</str<strong>on</strong>g> <str<strong>on</strong>g><strong>press</strong>ures</str<strong>on</strong>g> <strong>on</strong> <strong>the</strong> <strong>press</strong>: presentati<strong>on</strong> to <strong>the</strong> Leves<strong>on</strong> Inquiry 12<br />
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