Claire Enders – Competitive pressures on the press - The Leveson ...

For Distribution to CPs
The transition from print to online by classified category
Each sector is migrating from print to online media at
different rates
Property is lagging behind in the growth of online share:
- Agents still rely on print for its premium display
characteristics, but this model will come under severe
pressure with the proliferation of tablets offering similar
display environments
- Property addresses an older demographic than other
verticals, giving regional and local press effective reach
Estimated print and online classified advertising revenue (£m), 2oo5-±o
~i~!!~ ~ ~°/o
Digital revenue growth in the classified sectors will
increasingly rely on non-listings activities, such as display,
data-driven lead solutions, enhanced listings and so on
Unfortunately for print media, such developments will make it
still harder to develop print advertising in these categories,
though great display platforms will have an important place
for the foreseeable future, particularly in property
P~int media ©ni i~ Onlfneas
2aaS (£m)2a!e (£m)CAGR 2ea5-!0 2aa5 ~m)2a~a (£m)CAGR 2aOS-~a fi
All claSSified ~8~ ]8~ 9~o ~9~
~O/o
ot ~iE~ ~i~ ~ ~ ~ i~ b ~ ~ ~ii~ ~ ~ii [5 ~ ~i~ ~ E ~ ~ ~A ~ ~ lY ~i~ ~i~ a~b ~ ~ ~ ~ ~ ~!WA~ ~ ~ ~ ~]A 13/P~ ~t
i~:~ ~ iJi~ i~’~ ~’~ ,.~ i .:i:: i::’.i :’:i. ::. "ii’ !:": :: i:": <strong>Competitive</strong> <strong>pressures</strong> on the press: presentation to the Leveson Inquiry 19
MOD400001249