7 august - The Reykjavik Grapevine
7 august - The Reykjavik Grapevine
7 august - The Reykjavik Grapevine
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32<br />
Shopping Nonnabúð<br />
Night and Day: Two Very Different<br />
Approaches, If Shirts Are Your Thing<br />
By Bart Cameron<br />
<strong>The</strong> most celebrated t-shirts in town have come<br />
out of Nonnabúð for years. Even a casual visitor<br />
will notice mobs of young people, and many<br />
older people trying to be young, in black shirts<br />
with skulls. Jón Sæmundur is consistently in<br />
danger of making t-shirts that are so popular<br />
that they become too popular.<br />
“<strong>The</strong> ideas are always changing. He’s always<br />
got a new line-up. I’d look to see him getting<br />
away from the traditional Dead idea,” Elsa,<br />
store clerk and sometime Singapore Sling backup<br />
singer, told us on our recent visit.<br />
<strong>The</strong> shirts on display included a range<br />
of artists and writers, including of course<br />
Laxness, given a respectable silver on black rock<br />
treatment, and the illustrious local illustrator<br />
Flóki. <strong>The</strong>se shirts, which cull the best and<br />
most romantic of local history, are priced at<br />
about 3900 ISK.<br />
Of course, the skull thing still appeals to the<br />
masses. While we were in the shop, a couple<br />
stopped by to see if the black skull jacket looked<br />
good, and we imagine people will be checking<br />
out the same jacket for years.<br />
Nonnabúð, Laugavegur 20b, 101 Reykjavík.<br />
Phone: 551-6811.<br />
Indriði<br />
On a sunny day, you can find the shirt store<br />
Indriði by the line of women getting help at the<br />
desk. Which at first glance may be curious: all<br />
the shirts in the shop are men’s shirts, designed<br />
by Indriði himself.<br />
At Nonnabúð, we heard the Cramps and<br />
the Raveonettes. When we come in to Indriði,<br />
we hear James Last, the German composer who<br />
liked to lighten up pop.<br />
My friend describes Indriði, sitting at his<br />
design counter, as the easiest-going, goofy<br />
shop-owner he’s ever met.<br />
Every shirt in Indriði is priced the same: 8900<br />
ISK. Every shirt is classical with subtle style<br />
touches and custom fabric, all designed by<br />
Indriði. And every shirt is a limited item—only<br />
30 of each design are made and sold.<br />
Maybe it’s the casual demeanour of the<br />
shop, or maybe it’s the fact that every shirt in<br />
the store looks like it’s someone’s favourite, the<br />
one they wear to every family photo, but the<br />
8900 seems reasonable. And, indeed, a shirt I<br />
had my eye on was gone on a second visit.<br />
Indriði explained his clientele: “It really<br />
doesn’t matter the income. It’s the type. If you<br />
like small and personal, then you end up here.”<br />
Indriði, Skólavörðustígur 10,<br />
101 Reykjavík. Phone: 551-2805.<br />
H.S.<br />
Only blocks apart from each other, two local craftsmen have done wonders with...<br />
the shirt. Different as night and day, or maybe as different as the left and the right<br />
hemispheres of the brain, Indriði and Jón Sæmundur, owners and creators of Indriði<br />
and Nonnabúð, respectively, are making shirts that feel more like art than clothes.<br />
H.S.<br />
H.S.<br />
GRAPEVINE’S PURCHASES<br />
THAT JUSTIFY EXISTENCE<br />
1<br />
Jonagold Apples from Bónus, still 14 ISK/kg. A bargain, and,<br />
according to our own Paul Nikolov, nature’s own toothbrush.<br />
2Ten ticket pass for the ITR Reykjavík swimming pools.<br />
For only 1900 ISK you get ten entries to the Reykajvík pools<br />
AND locker rooms. That’s a lot of naked people. Throw in<br />
heated outdoor pools, hot pots, steam rooms, and you’ve got<br />
a bargain. For a list of pools go to www.itr.is.<br />
3Cheap books! A new thing to Iceland, Penguin Popular<br />
Classic paperbacks from Eymundsson. That world classic<br />
with an Icelandic focus, Jules Verne’s Journey to the Centre<br />
of the Earth, costs only ISK395.