Darden Case Book - Darden School of Business

E-COMMERCE IN AIRLINE INDUSTRY
Recommendation
• The recommendation should include the following:
• The answer – Candidate suggests that investment in the company
is not a good option as it takes 10 years to recoup investment
(without discount rate). Being a customer looks good, though not
necessarily first customer.
• The number(s) – NA
• Risks or considerations –
• Joining as a first customer will be considered if the client will be
compensated for the risks.
• After few airlines will join the system, and the software proven
itself, the client should definitely join as it will save costs.
• Next steps – NA