FUNERAL HOME & CEMETERY Memoires des choix des - Nomis ...

DECEMBER 2009 FUNERAL HOME & CEMETERY NEWS Section A
Outlook Leadership Team formulates 2010 Strategy
FRANKLIN,OH— Th e leadership team of Th e Outlook
Group, Inc. held their annual company strategy meeting in
late October at the corporate offi ce in Franklin, Ohio. Purpose
of the meeting was to begin in-depth sales and marketing
planning for 2010. All areas of the company’s current
and past year’s performance were comprehensively analyzed
and discussed. Wide-ranging plans were outlined to keep
the company at the forefront of the pre-need profession well
into the next ten years.
Chris Kuhnen, Vice President of Marketing stated, “I’ve attended
several of these meeting in the past. Never before have
I known our leadership team to be more focused and highly
energized about the future of our company, and pre-need in
general.” John Feher, Vice President of Sales added, “I wish
to thank everyone for their time, talent and intellectual investment
which will undoubtedly prove fi nancially profi table
Excerpt from… 353 More Great
Ideas to Exceed Expectations
Continued fr om Page A18
37. Trust the Driver – On the fi nal evening of visitation
introduce the family with a business card to the driver
who will be picking them up the next day. Have the
driver ask any questions about directions, traffi c, etc.
38. Community Events Board – Provide a board outside
the funeral home for the community’s use.
39. Country Flag – On a small stand insert a small fl ag of
the country of the deceased’s birthplace beside the register
stand. Give to the family after the funeral.
40. Gravediggers – At Christmas send fruit baskets to all
cemetery gravediggers. Shows appreciation.
Todd W. Van Beck is one of the funeral profession’s most prolifi c authors
and presenters. From simple staff development at the smallest funeral
home to clergy seminars to keynote addresses at the largest of
gatherings, Mr. Van Beck tailors each presentation to suit any occasion.
Todd W. Van Beck has written over 200 articles and 65 books and manuals
covering every possible topic of interest to funeral directors, cemeterians
and clergy. His extensive training and experience spans over 35 years at every
level of the funeral and cemetery profession and the church. For more
information or to contact Mr. VanBeck visit www.vanbeckseminars.com.
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for the company in the years ahead.”
Immediately following the meeting, Regional Development
Directors began outlining their 2010 goals and objectives and
the step by step plans to support them. Th ey will be meeting
with their respective funeral home clients, and Advance Funeral
Planning Professionals, throughout November and into
the fi rst week of December to assess 2009 sales performance
and seek mutual agreement on individual funeral home goals
and objectives for the New Year. Th ese meetings have proven
invaluable in helping affi liates attain and/or surpass their desired
long term pre-need program objectives.
Th e Outlook Group, Inc. is the nation’s premier Funeral
Service Solutions Company serving independently owned
and operated funeral homes across the United States and
Canada. For more information about any of the company’s
services visit www.theoutlookgroup.com.
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Page A19
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