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1883 wels quTaisSi, im droisaTvis axladgaxsnil
da erTaderT afTiaqSi 14 wlis biWi
mivida samuSaod. biWi afTiaqis mepatroneebs _
kokoCaSvilsa da ivanovskis wamlebis da xilis
nayenebis damzadebasa da gayidvaSi exmareboda.
paralelurad, ivanovskis kuTvnil limonaTis
patara qarxanaSic muSaobda da, radgan es saqme
ufro metad moswonda, gulmodgined swavlobda
xilisgan naturaluri wvenebis miRebis
teqnologias. is biWi mitrofane laRiZe iyo da
ukve 18 wlidan, 1887 wels, Tavad Caudga saTaveSi
am qarxanas. es TariRi laRiZis limonaTis etikets
dRemde amSvenebs, rogorc simbolo saqarTveloSi
naturaluri, ualkoholo sasmelebis warmoebis
dasawyisisa.
laRiZis limonaTi wels 125 wlis gaxda. es
iyo warmatebuli biznesis magaliTi, romelic
gasabWoebamdel saqarTveloSi daiwyo. misi sulisCamdgmeli
erTi adamiani, mitrofane laRiZe
gaxldaT. es saqme imdenad moswonda, rom mudam
axlis ZiebaSi iyo da eqsperimentebs awarmoebda.
rodesac ivanovskis qarxanas Caudga saTaveSi, ukve
sakuTari recepturiT amzadebda naturalur,
ualkoholo sasmelebs. 1902 wels ki evropaSi
gaemgzavra codnis gasaRrmaveblad. safrangeTsa
arqivi
arChivE
mitrofane laRiZis
nou­hau
knoW­hoW of
mitrophanE laGidzE
sofo kvintraZe
sophiE kvintradzE
In 1883 in Kutaisi, a 14-year old boy started working
at a newly opened drugstore which was the only drugstore
in Kutaisi at that time. He was helping the drugstore
owners – Kokochashvili and Ivanovski – prepare and sell
drugs and fruit teas. He was also working at a small lemonade
factory owned by Ivanovski. As he liked working
at the factory better, he was eagerly learning about the
technology of making natural fruit juice. The boy’s name
was Mitrophane Lagidze who headed the factory in 1887,
when he was only 18 years old. The date is still featured
on labels of Lagidze Lemonade, commemorating the time
when production of natural, alcohol-free soft drinks was
started in Georgia.
Lagidze Lemonade turned 125 years old in 2012. This
was an example of a successful business that was started
in a pre-soviet Georgia. The business was spearheaded
by a man named Mitrophane Lagidze. He loved his job
so much that he was in a constant search for something
new, conducting experiments. When he headed the Yanovsky
Factory, he was already producing natural, alcohol-free
soft drinks according to his own recipes. In 1902
he left for Europe to pursue further education. He studied
fruit processing technologies in France and Germany.
He returned in Georgia in 1906 and opened his own
factory in Tbilisi together with a small shop of natural
juice. The shop café Lagidze Waters became one of the
most colorful places on Rustaveli Avenue. Despite the
fact that private businesses no longer existed in the Soviet
period, the brand Lagidze was created and became