Clouds - Incentage AG

Incentage puts you on top of your financial messaging operations.
Outlook
Incentage Customer
Day
Zurich,
September15, 2011
Felix Huber
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
1

Preparing for the Financial Market Future Direction
� Forecasts are difficult, particularly if they concern the future.
Mark Twain
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
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Change Triggers for the Financial Sector
� US Double-dip
� Eurozone dept crisis with a Greek default
� European Banking Sector instability
� Global headwinds, especially for China and region
� Strong CHF
� Adoption of mobile technology and new technology, e.g. NFC
� Could computing goes standards
� Substitution channels for financial transaction business start to
evolve, e.g. cross-border payments etc.
� European consolidation projects (T2S, ISO20022, FIX etc.)
� Increasing regulatory density, e.g. FATCA etc.
� Increased involvement of politicians in the financial sector
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
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Hidden Cost Delegation by Standards Bodies
Reduce Change Capability of Financial Sector
Costs
high
low
Standard
Definition
Extremely high integration
capabilities of the market
participants required.
Maximal costs for
each standards
user (n-times).
XBRL
MX
Trend of cost delegation by
standards bodies thru
introduction of flexibility with
XML technology
low high
Standard’s Strictness
FIX
Cooperationmodel
for the definition of a
commonly agreed and
sustainably used standard.
The cost of standards
discussion, definition, adoption
Planning and organisation is
Invested centrally (once) and
shared by the community.
Standard
Integration
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
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FIN

BTW: Two Measures
Costs
high
low
I
N
C
E
N
T
A
G
E
Increase flexibility
with Incentage
technology, reduce
costs.
Standards Bodies to
Focus on Core Business
In order to «do the job»
low high
Standard’s Strictness
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
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Consequence for Financial Institutions
Change
Trigger Change
Trigger Change
Trigger
Scenario 1
Scenario 2
Scenario 3
Scenario 4
Need for flexibility & robustness
Need for flexibility & robustness
Need for flexibility & robustness
Need for flexibility & robustness
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
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Future Direction
IMS Incentage
Middleware Suite
The IMS Incentage
Middleware Suite
controls and
channels messages,
making sure they
arrive at the right
destination on time -
with maximum STP
rates guaranteed.
ISB Incentage
Service Bus
The ISB Incentage
Service Bus
orchestrates
message flows with
strict logic and
structures large data
volumes. It avoids
failures, jams, detours
and delays.
IPC Incentage
Process Cockpit
The IPC Incentage
Process Cockpit
masters all
messaging processes
and losslessly
monitors traffic. It
gives you the
assurance of having
your communication
under control.
SWIFT based solutions
powered by Incentage
Incentage SWIFTbased
solutions
expedite your
standards-compliant
transactions without
compromising your
responsiveness. The
best of both worlds
lets you corner your
markets.
Enhance for broader applicability
Innovate new features and new appliances
Share best practice and new appliances
Monitor new technologies
Title of presentation
16.09.2011
Incentage AG, Switzerland 7
Incentage
Business Solutions
Incentage business
solutions allow you
to preserve your
individuality and
focus on your client
base without any
tradeoffs in terms of
message traffic
streamlining.
Uniqueness meets
uniqueness.

Clouds – Uptime is paramount
� 9.9.2011: Microsoft's Cloud down for 4 hours, leaves 365m Office 365
users without access
� 21.4.2011: Amazon EC2 goes down, taking with it Reddit, Foursquare
and Quora
� Twitter on June 15th 2010 for a night:
http://techcrunch.com/2010/06/15/twitter-world-cup-2/
� Facebook on Sep 23rd 2010 for 2.5 hours:
http://techcrunch.com/2010/09/23/facebook-downtime/
� Rackspace Hosting (we serve Fortune 100) on Nov 2nd 2009:
http://techcrunch.com/2009/11/02/large-scale-downtime-atrackspace-cloud/
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
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Clouds – Simple Proprietary to Multi-Standard Open
Fast and
Focussed
Source: http://cloud-standards.org/wiki/index.php?title=Cloud_standards_positioning
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
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Generic and
complex

ISB enabling Cloud and Process Control
On-demand
external
connections,
e.g. FIX, Swift,
CSD, Clearing,
etc.
Optional
individual
response protocol
Incentage Service Bus
Transformation
Routing
Validation & Repair
Billing
ISB
Dispatcher
Hybrid Capable Cloud
SLA Mon
Processing Service
Archive & Search
Reports
sized XML DB TV
Entity1 Entity2 Entity3
Title of presentation
16.09.2011
Incentage AG, Switzerland 10
Complementary onpremise
transaction
processing and
Business Activity
Monitoring

Incentage provides Flexibility and Robustness
Incentage Foundation
IPC
BUS
IMS
Ready for control and damage prevention
Ready for message management and distribution
Ready for standards and a common language
Incentage Customer Day 16.09.2011
Incentage AG, Switzerland
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