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SIDEBAR: DISTRIBUTION FORMATS<br />

The concept that you expose <strong>the</strong> entire full aperture frame,<br />

but only extract a portion of it for <strong>the</strong> release prints may be a<br />

stretch for videographers who are so used to what-you-see-iswhat-you-get<br />

framing. But it is important to remember that<br />

<strong>the</strong> shooting format of film is now completely separate from<br />

<strong>the</strong> format it is projected in a <strong>the</strong>ater. The digital intermediate<br />

process has completely solidified this by allowing you to create<br />

numerous deliverables at many different aspect ratios and<br />

frame sizes, starting with a single frame of a single size.<br />

No matter how a film is projected, whe<strong>the</strong>r by a film print<br />

or a digital projector, all <strong>the</strong> same issues with framing and aspect<br />

ratios remain <strong>the</strong> same.<br />

ficult, given <strong>the</strong> fact that composition is usually driven<br />

by <strong>the</strong> amount of “head room” given to <strong>the</strong> actors. It is<br />

much more aes<strong>the</strong>tically pleasing to use what is called<br />

common top framing. This groups all <strong>the</strong> different soft<br />

mattes near <strong>the</strong> top of <strong>the</strong> frame.<br />

Ano<strong>the</strong>r example of protected framing is what you<br />

see anytime you watch HD television networks. They<br />

are shooting 16:9 protected for 4:3, or sometimes 14:9,<br />

which gets letterboxed for 4:3 audiences. The result is<br />

that all action needs to fit inside <strong>the</strong> 4:3 safe region, inside<br />

<strong>the</strong> 16:9 frame. Graphic elements like lower thirds<br />

and scoreboards end up all crowded into <strong>the</strong> center of<br />

<strong>the</strong> frame.<br />

Two-shots that would o<strong>the</strong>rwise be framed properly<br />

are now strangely wide, so that <strong>the</strong> audience watching<br />

<strong>the</strong> 4:3 center cut doesn’t get chopped off heads. This<br />

gives you a 16:9 frame with strangely ill-composed and<br />

vacant sides (wings), but again, it is all about multiple<br />

distribution channels.<br />

With one broadcast, you can (somewhat) satisfy <strong>the</strong><br />

HD 16:9 audience and <strong>the</strong> 4:3 audience at<br />

<strong>the</strong> same time. Some networks compromise<br />

by allowing a wider 14:9 protected<br />

frame inside a 16:9 image. They <strong>the</strong>n chop<br />

off <strong>the</strong> 14:9 sides and letterbox this for<br />

<strong>the</strong> 4:3 audience. The letterbox area is reduced,<br />

and <strong>the</strong> 16:9 framing is much better<br />

composed.<br />

When Super 35 is scanned for digital<br />

intermediate, <strong>the</strong> entire frame is usually<br />

included (a full aperture scan). This means<br />

that matte boxes, boom mics, dolly tracks<br />

and o<strong>the</strong>r set materials end up inside <strong>the</strong><br />

1.33 frame, but are cropped out later.<br />

This allows film editors <strong>the</strong> option of<br />

re-framing <strong>the</strong> shot vertically as <strong>the</strong>y have<br />

additional image to work with. It also provides<br />

additional image for visual effects work such as 3D<br />

camera tracking.<br />

FLAT AND SCOPE<br />

Today, with <strong>the</strong> exception of specialty formats like IMAX,<br />

<strong>the</strong>re are two types of film prints sent to <strong>the</strong>aters: Academy<br />

Flat and Anamorphic Scope. There is also a plethora<br />

of digital projection formats commonly referred to as<br />

DCI (Digital Cinema Initiative), but <strong>the</strong>y still adhere to <strong>the</strong><br />

same aspect ratios as film formats.<br />

Academy Flat usually has an aspect ratio of 1.85:1<br />

(1.66:1 and 1.75:1 are obsolete), while Anamorphic Scope<br />

has a 2.39 aspect ratio when projected on screen. When<br />

a <strong>the</strong>atrical trailer is released, it will be formatted to fit<br />

both Scope and Flat to match <strong>the</strong> feature presentation,<br />

so that <strong>the</strong> projectionist doesn’t need to switch lenses<br />

between <strong>the</strong> two.<br />

Because <strong>the</strong> frames are so close toge<strong>the</strong>r on anamorphic<br />

scope film, it was decided in <strong>the</strong> 70s to reduce<br />

<strong>the</strong> height of <strong>the</strong> frame, giving more room to better hide<br />

<strong>the</strong> splices. Then, in 1993, SMPTE (Society of Motion Picture<br />

Television Engineers) tweaked <strong>the</strong> standard again,<br />

to make it <strong>the</strong> same width as Academy Flat, and <strong>the</strong> aspect<br />

ratio became 2.39:1. The standard today is officially<br />

2.39:1, although this is sometimes rounded off to 2.40:1.<br />

There are even more factors to consider after a movie’s<br />

run in <strong>the</strong>aters, with cuts for DVD and Blu-ray, cable,<br />

airlines, iTunes and more. Home video releases, due to<br />

taller aspect ratios, may even show more of <strong>the</strong> vertical<br />

image than you would have seen in <strong>the</strong> <strong>the</strong>ater, taking<br />

advantage of <strong>the</strong> soft matted areas of <strong>the</strong> original camera<br />

negative.<br />

In <strong>the</strong> end, <strong>the</strong>re are many ways to see a film today,<br />

all of <strong>the</strong>m with different screen dimensions, aspect ratios<br />

and so on. Where you see <strong>the</strong> film makes all <strong>the</strong> difference<br />

as to what aspect ratio you see. My 5-year old kid<br />

watches movies on my iPhone and he is perfectly happy<br />

with that.<br />

As mentioned earlier, “Avatar” was presented in <strong>the</strong><br />

format that best fit <strong>the</strong> screen of <strong>the</strong> particular <strong>the</strong>ater<br />

you saw <strong>the</strong> movie. James Cameron was said to prefer<br />

<strong>the</strong> taller screens (1.43 and 1.78) for <strong>the</strong> stereoscopic presentations,<br />

and <strong>the</strong> 2.35 scope version for <strong>the</strong> 2D presentations.<br />

Directors today are not always shooting for one<br />

aspect ratio. They may be shooting with 2.35 in mind,<br />

but protecting for 1.85 or even 1.78. These pressures to<br />

frame for different aspect ratios are driven by <strong>the</strong> needs<br />

to create different deliverables for different markets and<br />

applications.<br />

The most dramatic example of this is Pan and Scan,<br />

which was outlawed by <strong>the</strong> Geneva Convention in 1949.<br />

Well, okay…maybe it wasn’t, but it should have been.<br />

This inhumane process simply chops off <strong>the</strong> sides of <strong>the</strong><br />

widescreen image to fit a 4:3 TV screen, trying to capture<br />

<strong>the</strong> action by moving <strong>the</strong> image from side-to-side.<br />

With <strong>the</strong> obsolescence of 4:3 televisions, this practice has<br />

been all but abandoned.<br />

Or has it? The process can also be applied to a 2.35<br />

or 1.85 master to make it fit into a 16:9 Television screen.<br />

That’s exactly what you need to do if you take a movie<br />

framed for 1.85 and make a 2.35 version and make a 2.35<br />

trailer for it. So, you see, pan and scan to a certain degree<br />

will always be around.<br />

Since <strong>the</strong> widescreen format wars were first “settled”<br />

over 100 years ago, it turns out that nothing stays<br />

settled for long — which is why <strong>the</strong> only way to avoid<br />

bluffing is to keep learning.<br />

n<br />

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32 The Asset Management and Distribution Issue — <strong>Creative</strong> <strong>COW</strong> <strong>Magazine</strong><br />

<strong>Creative</strong> <strong>COW</strong> <strong>Magazine</strong> — The Asset Management and Distribution Issue 33

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