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THE MAGAZINE FOR PROFESSIONALS WORKING IN TELEVISION, FILM, AUDIO, VIDEO, MOTION GRAPHICS, IMAGING AND DESIGN
CREATIVE COW MAGAZINE
A CREATIVE COW LLC PUBLICATION
PUBLISHERS:
Ronald & Kathlyn Lindeboom
EDITOR-IN-CHIEF/
ASSOCIATE PUBLISHER:
Tim Wilson
magazine@creativecow.net
CONTRIBUTING EDITORS:
David Allison,
Paul Stephen Carlin, Matt Downey,
Ronald Lindeboom, John Pipes,
Tim Wilson, Bob Zelin
LAYOUT & DESIGN:
Ronald Lindeboom,
Tim Wilson, Stefani Rice
CREATIVE COW ADVERTISING:
Tim Matteson
tmatteson@creativecow.net
CHIEF TECHNICAL OFFICER:
Abraham Chaffin
abraham@creativecow.net
CONTACT US:
magazine@creativecow.net
(805) 239-5645 voice
(805) 239-0712 fax
Creative COW Magazine is published bi-monthly by
CreativeCOW LLC (Creative Communities of the World) at
2205 Villa Lane, Paso Robles, CA 93446. (805) 239-5645.
Postage paid at Hanover, New Hampshire. Subscription
rates are $14.95 for six issues for USA addresses; international
addresses are $24.95 for six issues. Creative COW
is a registered trademark of Creative COW LLC. All rights
are reserved. Magazine contents are copyright © 2009 by
Creative COW Magazine. All rights are reserved. Right of
reprint is granted only to non-commercial educational
institutions such as high schools, colleges and universities.
No other grants are given.
The opinions of our writers do not always reflect those
of the publisher and while we make every effort to be
as accurate as possible, we cannot and do not assume
responsibility for damages due to errors or omissions.
LEGAL STATEMENT: All information in this magazine is
offered without guarantee as to its accuracy and applicability
in all circumstances. Please consult an attorney,
business advisor, accountant or other professional to discuss
your individual circumstances. Use of the information
in this magazine is not intended to replace professional
counsel. Use of this information is at your own risk
and we assume no liability for its use.
Creative COW
CREATIVE COMMUNITIES OF THE WORLD
® ®
M A G A Z I N E
SEPTEMBER / OCTOBER 2010
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The
Asset Management
& Distribution
Issue
In This Issue:
Tim Wilson’s Column ........................................ 6
The Back Forty with Ron Lindeboom ....... 50
Maximizing Assets to Maximize Impact
A look behind the scenes into live events production on a
massive scale
Avoiding Digital Delivery Disasters with On-Air
Broadcast Files
A look at how Creative COW members are handling digital
delivery issues in today’s production pipeline
Understanding 35mm’s Evolution and Its Impact
On Workflows
In the world of 35mm, one size does not fit all
World Class Aerials for The World Cup
An Australian team created what many believe are the best
aerials ever seen in a major sporting event, here’s their story.
Shooting Footage Your Editor Will Respect
A longtime editor and cinematographer shares his view from
both sides of the production process
Industry News
A few newsworthy press announcements that have crossed
our desks in the last month
The Asset Management and Distribution Issue — Creative COW Magazine
JEAN-JACQUES MANTELLO
Filmmaker
Vegas Pro 10: A new dimension
New Vegas Pro 10 software brings the third dimension to video production; edit and produce
stereoscopic 3D video in all leading formats! The preferred platform for creative professionals,
Vegas Pro 10 offers new features designed to further its reach including comprehensive closed
captioning, enhanced plug-in support, and robust audio improvements.
Vegas Pro’s intuitive interface makes it easy to learn and use. Its array of professional effects and
exible editing work ows lets you produce and create the way you want; its ability to ingest, edit
and deliver content across varied formats , from tape to le based to DVD/Blu-ray, means you’ll
always have ultimate control. Vegas Pro 10 also includes a full featured integrated 5.1 digital audio
workstation, providing maximum functionality for scoring, sound design, and multitrack recording.
“Vegas Pro 10 provides powerful features that are crucial for 3D editing,” said lmmaker Jean-Jacques
Mantello, director of the acclaimed IMAX theatre lms “Dolphins and Whales 3D”, “Sharks 3D” and
“Ocean Wonderland” distributed by 3D Entertainment Distribution.
Vegas Pro 10 delivers more than ever before. It’s a feature-rich, multi-media production environment,
offering new dimensions for both you and your audience to explore.
Realize your vision in all its dimensions with new Vegas Pro 10.
For more information, please visit: www.sonycreativesoftware.com/sea
Copyright ©2010. Sony Creative Software Inc. All rights reserved. “SONY” and “make.believe” are trademarks of Sony Corporation. Proprietary image
from “Dolphins and Whales 3D” directed by Jean-Jacques Mantello (3D Entertainment Films). IMAX is a registered trademark of IMAX Corporation.