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Swiss Trade - SwissCham

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18 <strong>Swiss</strong> <strong>Trade</strong> November 2010<br />

Women in International Business<br />

Gender equality is an integral part of today’s political agenda. In the harsh reality of day-to-day business, efforts<br />

to improve equality often seem fruitless – at least as far as executive positions are concerned. Business<br />

continues to be to a large extent dominated by men. However, according to the concept of “womenomics”,<br />

companies with more women in top management positions have better results.<br />

On the plus side<br />

women look at<br />

things in a multitasking way.<br />

36311-ISM-Economist-180x115 9/06/06 16:19 Page 1 (Noir/Process Black film)<br />

INTERNATIONAL SCHOOL OF MANAGEMENT<br />

Paris • New York • Shanghai • Tokyo<br />

Fully accredited<br />

in USA Fully and Europe. accredited<br />

Student Profile:<br />

Master of Business Administration<br />

Customized in USA programs and Europe. MBA Full-time 30-45 in one year years old, average<br />

for senior managers and<br />

top-level Customized executives. programs for International professional Executive MBA experience<br />

American senior professors managers and IeMBA top-level Part-time of or 10 full-time years, flexible more schedules than<br />

with extensive first-hand<br />

international executives. business<br />

Doctor of 90 Business nationalities.<br />

Administration<br />

80x115 9/06/06 16:19 Page 1<br />

experience. DBA (Noir/Process Black film)<br />

Accelerated completion options<br />

American professors with Intakes:<br />

Student Profile:<br />

One-on-one instruction<br />

30-45 extensive years old, average first-hand PhD interna- January, April, October<br />

Associate Professorships<br />

professional experience<br />

of 10 tional years, more business than experience.<br />

e-LEARNING : OPTION FOR ALL PROGRAMS<br />

TIONAL 90 nationalities. SCHOOL OF MANAGEMENT<br />

Intakes:<br />

January, April, October<br />

Programs managed by ISM New York - Partner Institutions: St. John’s University, New York -<br />

Paris • New York School of Management, • Shanghai Fudan University, Shanghai - Temple University,Tokyo • Tokyo<br />

.<br />

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and<br />

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rs<br />

t-hand<br />

ess<br />

erage<br />

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an<br />

ber<br />

MBA<br />

IeMBA<br />

General Admissions, ISM Paris: 148, rue de Grenelle - 75007 Paris - Tel: + 33 (0) 1 45 51 09 09 - info@ism.edu<br />

US Admissions, ISM New York: 110 E 59 th Street, New York, NY 10022 - Tel: (212) 371-4144 - info.ny@ism.edu<br />

w w w . i s m . e d u<br />

36311-ISM-Economist-180x115 9/06/06 16:19 Page 1 (Noir/Process Black film)<br />

Master of Business Administration<br />

Full-time in one year<br />

INTERNATIONAL SCHOOL OF MANAGEMENT<br />

e-LEARNING : OPTION FOR ALL PROGRAMS<br />

General Admissions, ISM Paris: 148, rue de Grenelle - 75007 Paris - Tel: + 33 (0) 1 45 51 09 09 - info@ism.edu<br />

US Admissions, ISM New York: 110 E 59th Fully accredited<br />

International Executive MBA<br />

Part-time or full-time flexible schedules<br />

in USA and Europe.<br />

Customized programs<br />

for senior managers and<br />

top-level DBA executives.<br />

American professors<br />

with extensive first-hand<br />

international PhDbusiness<br />

experience.<br />

Doctor of Business Administration<br />

Accelerated completion options<br />

One-on-one instruction<br />

Associate Professorships<br />

Student Profile:<br />

30-45 years old, average<br />

professional experience<br />

of 10 years, more than<br />

e-LEARNING : OPTION FOR ALL PROGRAMS<br />

90 nationalities.<br />

Street, New York, NY 10022 - Tel: (212) 371-4144 - info.ny@ism.edu<br />

General Admissions, ISM Paris: 148, rue de Grenelle - 75007 Paris - Tel: + 33 (0) 1 45 51 09 09 - info@ism.edu<br />

Intakes: Programs managed by ISM New York - Partner Institutions: St. John’s University, New York -<br />

US Admissions, ISM New York: 110 E 59<br />

January, April, October School of Management, Fudan University, Shanghai - Temple University,Tokyo<br />

th Paris • New York • Shanghai • Tokyo<br />

Master of Business Administration<br />

MBA Full-time in one year<br />

International Executive MBA<br />

IeMBA Part-time or full-time flexible schedules<br />

Doctor of Business Administration<br />

DBA Accelerated completion options<br />

One-on-one instruction<br />

PhD Associate Professorships<br />

Street, New York, NY 10022 - Tel: (212) 371-4144 - info.ny@ism.edu<br />

Programs managed by ISM New York - Partner Institutions: St. John’s University, New York -<br />

School of Management, Fudan University, Shanghai - Temple University,Tokyo<br />

w w . i s m . e d u<br />

w w w . i s m . e d u<br />

Womenomics<br />

Written by Ivonne Büttner<br />

“Switzerland is one of the world’s<br />

most important importing and exporting<br />

countries, but women are scarce in teamleading<br />

positions in logistics, import and<br />

export”, says Claudia Feusi, managing director<br />

of the School of International Business<br />

in Zurich and organiser of the first<br />

all-female foreign trade congress.<br />

“If something like a ‘traditional’ field of<br />

work for women exists, it would be the<br />

operative processes.”<br />

The question remains, why are there<br />

IU_90x118_A_Q_swisstrade_mag_IU still so few 28.09.10 women 16:57 in high Page1 powered positions?<br />

According to the Corporate Gender<br />

S T U D Y I N S W I T Z E R L A N D<br />

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INTERNATIONAL UNIVERSITY IN GENEVA<br />

ICC, Rte de Pré-Bois 20 - 1215 GENEVA 15, Switzerland<br />

Tel.: +41(0)22 710 7110/12 - Fax: +41(0)22 710 71 11<br />

Email: info@iun.ch - www.iun.ch<br />

Accredited by ACBSP and IACBE

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