Swiss Trade - SwissCham

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Advertorial
New frontiers in sight at the Forum
for Swiss Foreign Trade 2011
Time to break into new markets: The ninth Forum for Swiss Foreign Trade will be held
at the Zurich Exhibition Centre on Thursday 7 April 2011 – giving Swiss ideas wings.
Osec, which helps small and
medium-sized Swiss and Liechtenstein
businesses set up and
develop their foreign trade activities
on behalf of the Confederation,
is organising the Swiss
Export Day for the ninth time.
Apart from entrepreneurs who
have already successfully con-
Jean-Claude Biver
Kjell Nordström
quered unchartered waters, other
experts will also be passing
on their know-how to exhibitors
from small and medium-sized
businesses, as well as representatives
from the worlds of politics,
economics and administration.
Cumulative know-how
Jean-Claude Biver has led the
Swiss watch brand Hublot to
worldwide success with the “Big
Bang” collection. The brand’s
“The Art of Fusion” concept
– the combination of various
materials such as gold and ceramics,
tantalum and red gold or
magnesium and titanium – has
now established itself with the
Hublot luxury products. Biver’s
was a meteoric rise: He entered
the watch industry with Audemars
Piguet in 1967, in 1983
he bought the Blancpain brand,
Peter Kruse
which he transformed into the
epitome of mechanised watches,
and later became a member of
the corporate management at
Swatch. 2004 saw him join the
stricken company Hublot, whose
sales turnover he quadrupled
within just two years. At this
year’s Foreign Trade Forum, Biver
will draw on his wealth of
experiences, and explain how he
has conquered markets all over
the world in recent years with
his revolutionary chronographs.
Renowned scientist Kjell
Nordström has been advising international
companies for over
20 years, his books “Funky Business”
and “Karaoke Capitalism”
are considered bibles of
international management, and
he was named the world’s 23rd
most infl uential “business thinker”
on www.thinkers50.com in
2009. At the Forum for Foreign
Trade, the forward and lateralthinker
will examine the topic of
exports, and demonstrate how
to be successful with unconventional
methods in corporate
structuring.
In his presentation, Peter
Kruse, Honorary Professor for
General and Organisational Psychology
at the University of Bremen,
will explain the knowledge
the economy can draw from current
psychological research, and
the importance trends have as
signposts. In 2009, “Personalmagazin”
included Kruse on its
list of 40 leading HR experts for
the third time in a row.
Nurturing personal contact
Following the expert presentations,
the panel discussion with
representatives from small &
medium-sized businesses and
the moderator Stephan Klapproth
will see additional practi-
cal topics examined. These will
be dealt with in further detail in
the workshops, and issues experienced
by the companies in their
respective areas can be discussed.
In the afternoon, the Osec Export
Award will for the fourth time be
given to outstanding Swiss projects.
The networking aperitif
and subsequent dinner allow the
opportunity to engage in personal
discussions with experts, advisors
and exhibitors from small
& medium-sized businesses.
i
New Territory
– Land of Opportunity
9th Forum for Swiss
Foreign Trade
Thursday, 7 April 2011
Zurich Exhibition Centre
(Messe Zürich), Hall 7
Osec members benefit from an
attractive “2 for 1” offer.
For more information and online
registration, visit:
www.awf2011.ch
Business Network Switzerland