rontholi jewellery cluster nagaon - Designclinicsmsme.org

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Introduction to packaging design
Present status of packaging design at Rontholi or the traditional stores can be seen as under:
Packaging by artisans
Packaging at retail shops with no branding/ write up talking about Rontholi jewellery
The present form of packaging at the Rontholi and also packaging at various stores is nothing special.
Artisans disperse their products in a small plastic pouch with any protection or labelling. This is not
safe for the transport of a product like jewellery. It may lead to breakage and damage to the product.
As seen in the pictures above there is no branding or identification of the product, its maker or quality.
Also the packaging currently used is almost same for all the types of products be it a bangle, pendant
or a necklace.
During the workshop artisans were shown various packaging available in the market, and how its
very important to package precious jewellery properly. They were also told about the importance of
presenting there products in a certain way, which helps in increasing the value of the product.
Below is one of the examples of packaging available in the market.
Packaging at a retail outlet
Interactive Design Study | Rontholi Jewellery Cluster Nagaon | 2011 | Arpit Agarwal