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Interactive Design Study | Rontholi Jewellery Cluster Nagaon Inaguration | 2011 | Arpit Agarwal of DCS MSME office in Guwahati, Assam
About The Design Clinic Scheme Design Clinic Scheme for Design Expertise to MSMEs, a unique and ambitious design intervention scheme for the country’s large micro, small and medium scale enterprises, is an initiative of Ministry of MSME, Government of India has been launched under National Manufacturing Competitiveness programme. The scheme is being designed keeping in mind the objective of design awareness, design interventions and competitiveness improvement for largest group of industrial sectors, Micro, small and medium enterprises of the country which contributes to approximately 45% of total industrial production and 40% exports. They are major contributors to the GDP growth, accounting to about 8%. They are also the largest employers after agriculture, employing an estimated 41 million people. The main objective of the Design Clinic Scheme is to bring MS&ME sector and design expertise into a common platform and to provide expert advice and solutions on real time design problems, resulting in continuous improvement and value addition for existing products. This model brings design exposure to the door step of industry clusters for design awareness, improvement, evaluation, analysis and design related intervention. Design clinic scheme will assist industrial clusters to open a channel for design information inflow for creative, innovative and futuristic approach towards the product, process, operations, manufacturing and business design. The scheme will help generate insight for opportunity identification and design intervention for competitive and breakthrough solutions for MSMEs. The total scheme budget will be Rs. 73.58 crores, out of which Rs. 49.08 crores will be GoI assistance and the balance amount will be contributed by the beneficiary MSMEs. The scheme provides great opportunity to the large sector of MSME (Associations and Units) as well as Indian design fraternity – the design consulting firms, independent designers, various design institutes of the country and also the design students to engage them to assist the country’s large MSME sector move up the value chain through increasing the value and competitiveness of their products and services. The scheme targets to reach out to about 200 MSME clusters over the next two and half years. This will be achieved through organization of about 200 design sensitization seminars, 200 Design Clinic Workshops and 400 design projects including 100 student design projects (final year thesis projects). National Institute of Design (NID), Ahmedabad will assist the Ministry of MSME, Government of India, as a nodal agency for implementing the scheme. As part of the scheme a Design Clinic Centre and its regional centres are being set up to Interactive Design Study | Rontholi Jewellery Cluster Nagaon | 2011 | Arpit Agarwal 1
Page 1 and 2: RONTHOLI JEWELLERY CLUSTER NAGAON I
Page 3: Contributors Arpit Agarwal Bijju Mu
Page 7 and 8: Introduction Design Awareness Progr
Page 9 and 10: About National Institute of Design
Page 11 and 12: About Assam and Nagaon Popularly ca
Page 13 and 14: Cityscape | Nagaon Area of the dist
Page 15 and 16: Kaziranga National Park Bordowa hou
Page 17 and 18: About Assam Jewellery The art of je
Page 19 and 20: About Rontholi Jewellery Cluster Th
Page 21 and 22: Rontholi Jewellery Cluster Products
Page 23 and 24: Dhansira Kharu Doog Doogi Interacti
Page 25 and 26: Match Box Midang Gam Kharu Interact
Page 27 and 28: Variation Of Traditional Jewellery
Page 29 and 30: Raw materials, tools & equipments R
Page 31 and 32: Fishnet wires used for stringing be
Page 33 and 34: Tools & equipments Scissors Plier W
Page 35 and 36: Stone for sharpening of tools Buffi
Page 37 and 38: Jewellery Making Process Flow Mould
Page 39 and 40: 12 13 14 15 16 17 After the La is s
Page 41 and 42: Process Flow of Enamelling/ Meenaka
Page 43 and 44: Process Flow of Gold Foil Setting 1
Page 45 and 46: Nagaon Rontholi Jewellery Cluster T
Page 47 and 48: Jewellery Units Visited: Unit One:
Page 49 and 50: Unit Six: Artisan: Shri Tapan Bania
Page 51 and 52: Unit Twelve: Artisan: Shri Jeetu Mo
Page 53 and 54: Unit Sixteen: Artisan: Shri Deep Mo
Page 55 and 56:
Unit Twenty-One: Artisan: Shri Abon
Page 57 and 58:
Rontholi Jewellery Cluster Supply C
Page 59 and 60:
a. Study of existing Product design
Page 61 and 62:
Randomly inspired Meena not of high
Page 63 and 64:
c. Existing status and opportunity
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e. Scope for operations and process
Page 67 and 68:
Work Stations Interactive Design St
Page 69 and 70:
Wax Lamp Working in the open shed I
Page 71 and 72:
g. Details of market and competitio
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Traditional Assamese jewellery from
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i. Description of ergonomic and env
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Packaging by artisans Packaging at
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m. Scope of design intervention for
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CONCLUSION The visit to Rontholi Je
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A Five-Day Design Workshop Interact
Page 85 and 86:
List of Participants Sri Dipak Bani
Page 87 and 88:
Participants filling the registrati
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Presentation on kinds of jewellery
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Interactive Design Study | Rontholi
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Problem Suggested solution Problem
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Artisans are used to create powder
Page 97 and 98:
A metal dye with engraved design Si
Page 99 and 100:
The meena is applied on the surface
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Pictures of artisans during the mee
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A snap shot one of the pages of mee
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During the workshop artisans were s
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Waste fabric New packaging design I
Page 109 and 110:
Page 111 and 112:
Variations Interactive Design Study
Page 113 and 114:
Page 115 and 116:
Page 117:
At the end of the Need Assessment S
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