rontholi jewellery cluster nagaon - Designclinicsmsme.org

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Introduction to Jewellery Design
The jewellery designs at the Rontholi are rich in heritage and tradition. Over the years the there has
been very slight variations in the traditional designs. There the library of Rontholi jewellery has been
limited. As some of the jewellery styles in Rontholi are bulky and is not feasible to wear it on daily or
more often basis, the demand for these pieces have remained confined to events like weddings etc.
So it was realized during the Need Assessment Survey that it is important to introduce the artisans with
new possibilities in Rontholi Jewellery and overall jewellery design.
After the presentation the artisans were give sketches of few new designs and variations of the existing
designs for them to explore and reference. Some of the new designs were extension/ variation of the
traditional and quite a few were inspired by the motifs of the rich textile heritage of Assam.
This idea was much appreciated by the craftsmen as these desgins would relate to Assamese traditions
and yet giving them new unique designs.
The craftsmen liked the ideas for new product developments which will in future add to there set of
existing designs. The introduction of new products is expected to increase their customer base. With
increased price of precious metals and therefore increasing cost of the finished products the demand
for smaller and newer products is expected.
Below are the few slides from the presentation on Jewellery Design:
Interactive Design Study | Rontholi Jewellery Cluster Nagaon | 2011 | Arpit Agarwal