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Editorial<br />

<strong>Valtra</strong> Customer Magazine<br />

Editor in chief<br />

Jari Pentinmäki, <strong>Valtra</strong> Oy Ab<br />

jari.pentinmaki@valtra.com<br />

Edition<br />

Hannele Kinnunen, <strong>Valtra</strong> Inc.<br />

hannele.kinnunen@valtra.com<br />

Changes in farm machinery manufacturing and distribution continue: it’s part of life, a part with which<br />

we have to contend. The most recent changes to affect the <strong>Valtra</strong> distribution and after sales support<br />

network have been the result of the purchase, by Claas, of the Renault tractor business. It has come<br />

as no surprise to hear that sales of the Class/Renault tractor are now to be added to the range of<br />

products sold by Claas dealers many of whom are, or were, <strong>Valtra</strong> dealers.<br />

So what happens now?<br />

Firstly the introduction of Claas tractors into the equation does not mean <strong>Valtra</strong> will sack all Claas<br />

dealers. Far from it. Provided sales of <strong>Valtra</strong> tractors continue to grow we will give dealers all the<br />

support we can. However, as you may be aware, we have already appointed several new dealers in<br />

various parts of the country, and there may well be more to come. This is because we feel we are not<br />

getting our share of the market and that dealers with a fresh outlook will help improve our market<br />

penetration and provide you, our customer, with improved levels of support.<br />

Over the past few years the <strong>Valtra</strong> tractor has come of age in the UK. Farmers, contractors, foresters<br />

and many other users now appreciate the qualities of the <strong>Valtra</strong> machine and the company behind<br />

it. We are gratifi ed that both established and up and coming dealers with technical ability, fi nancial<br />

stability, good management and the desire to become <strong>Valtra</strong> dealers have been knocking at our door,<br />

asking if they can take on the <strong>Valtra</strong> franchise – a big difference from the early days of Valmet Tractors<br />

UK in 1992 and one of which we intend to take full advantage.<br />

And the future?<br />

None of us has any guarantees concerning the future. Ideally we would like to continue building the<br />

<strong>Valtra</strong> network in the UK and Ireland from our established dealer base: Appointing new dealers, train-<br />

ing staff is an expensive undertaking that interrupts normal business and is not something we under-<br />

take lightly. Besides good sales and support networks operate best when there is a high level<br />

of continuity.<br />

However two things are certain: The <strong>Valtra</strong> organisation and its products will continue to develop<br />

– <strong>Valtra</strong> has always been a market innovator and that will not change. You can also be confi dent that<br />

<strong>Valtra</strong> will continue to improve the levels of support that owners of our machines deserve.<br />

Mark Broom<br />

MD<br />

<strong>Valtra</strong> Tractors (UK) Ltd.<br />

Editorial<br />

Christian Børresen, <strong>Valtra</strong> Norge AS<br />

christian.borresen@valtra.com<br />

Eric Andersson, <strong>Valtra</strong> Traktor AB<br />

eric.andersson@valtra.com<br />

Michael Husfeldt, <strong>Valtra</strong> Danmark A/S<br />

michael.husfeldt@valtra.com<br />

John Nicholls, <strong>Valtra</strong> Tactors (UK) Ltd.<br />

john.nicholls@valtra.com<br />

Tommi Pitenius, <strong>Valtra</strong> Inc.<br />

tommi.pitenius@valtra.com<br />

Bettina Kuppert, <strong>Valtra</strong> Vertriebs GmbH<br />

bettina.kuppert@valtra.com<br />

Publisher<br />

<strong>Valtra</strong> Inc., Finland, www.valtra.com<br />

Layout Juha Puikkonen<br />

Printed by Acta Print Oy<br />

Photos <strong>Valtra</strong> archive if not otherwise mentioned<br />

www.valtra.co.uk<br />

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