Download - Valtra

Dealer staff, customers and their families are all welcome
at the Valtra assembly plant.
John Battams and Colin Dean discuss
the latest hydraulic developments by
Bill Flynn.
ownership and, as a result, changed their mar-
keting arrangements. On several occasions
this has given Valtra the chance to recruit
dealers of the correct calibre. On other occa-
sions dealer management have approached
work work work work work work work work work work work work work workwork work work work work work work work work work work work work work work work work work work work work work workwork work work work work work work work work work Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Development
Valtra with the aim of becoming a dealer.
Whatever the reason our network of trained
dealers has grown and can now rival many
longer established networks.
So what do Valtra
demand of a new dealer?
Firstly we must be certain the company will be
fully committed to Valtra products and ethos.
After this comes training: All dealer staff must
be prepared to undergo regular training; sales,
service, parts and administrative personnel
need to fully understand the Valtra philosophy
and product, how it works and how it is sup-
ported. This often includes visits to our two fac-
tories in Finland; Tampere where engines are
developed and manufactured and Suolahti,
home of the tractor manufacturing plant. These
visits, while enjoyable, provide a real sense of
what Valtra is all about; customer focused and
approachable.
– At Valtra we like to meet and talk to the
end users of our products unlike so many oth-
er companies that prefer to remain remote, at
arms length, ‘protected’ by their dealers.
Tony Hooker Explains the Valtra parts system to Stock Control
Manager, Geoff Wadcock. Although we have a comprehensive
parts holding in the UK deliveries from Finland can be made to
the dealership in under 24hours if required.
The Valtra factory is located at Suolahti, Finland. The Visitor Centre is situated in the building
in the foreground. The long central building is the recently extended main assembly hall. To
the left is the transmission and hydraulic manufacturing and assembly area and to the right
a workshop for fi tting special equipment. Just out of shot at the bottom of the picture are
the P&A stores and after sales support offi ces. The Sisu Diesel factory is located at Tampere
and there is a second large assembly plant in São Paulo, Brazil.
A dealer agreement is very much a part-
nership; without good dealer support Valtra
will not succeed while from the dealer’s point
of view without a good supplier they will have
little business. Working together with the Val-
tra product we can both succeed.
So there you have it, the requirements for
becoming a Valtra dealer; Commitment, ability,
adaptability and fi nancial stability. If a dealer
has these attributes we will undertake the
product training required to ensure sales and
support staff become au fait with the Valtra
tractor.
■ Roger Thomas
5