Download - Valtra

Product training brings dealer sales staff up to date with Valtra machines – and their competitors.
Valtra Dealer
Network Development
Even reliable machines need attention
from time to time and one thing is for
sure; no matter how reliable they rarely
– if ever – breakdown in the shed! Usu-
ally it’s at the most inconvenient time
imaginable Precisely the time that good,
reliable, dealers are invaluable. This is
the time that well trained technicians,
backed by a comprehensive parts organ-
isation, comes into their own. And this
is precisely the organisation that Valtra
are creating with their UK and Irish
dealer networks.
There have been many changes in the British
and Irish farm machinery dealer networks
over recent months and, as manufacturer’s
develop their organisation it is fair to say
there will probably be more changes to come
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so, what makes a good tractor (and farm
machinery) dealer?
A good dealer is one that not only strikes
a fair deal but one that is then prepared to
invest in their, and your, future. One where
staff; sales, service, parts and others regu-
larly undertake training courses. One that
invests in the necessary specialist equipment.
One that does not skimp on stock and parts
inventories. One that is well managed and
fi nancially sound. And (and this may hurt a
little) one that does not give away all the
profi t simply to get a deal; no profi t equals no
reinvestment. One that is prepared to turn out
to keep your machinery operating under all
circumstances.
So how do we at Valtra go about setting
up a dealer network made up of these shining
examples of good business acumen?
To be honest twelve years ago it was not
easy. Most of the best dealers were aligned
to other brands and Valmet, as we were then
known, was an almost unknown quantity
in the UK and Ireland. Who at the depth of
a recession would hitch their wagon to an
unknown star? Since that time several things
have happened; the Valmet and now Valtra
range has expanded and there is a tractor
for every type of farming operation; some-
thing for everyone. Our tractors have proved
rugged, reliable, effi cient and cost effective.
They have held their residual value well.
Valtra is a desirable brand in the eyes of cus-
tomers and dealers who are now lining up to
represent Valtra.
There have, of course, been some other
infl uences in play; Major manufacturers have
amalgamated; companies have changed
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