English - Komatsu Forest

Popular website
Visitors seem to appreciate
Komatsu Forest’s
website. Information
about Komatsu Forest
products and, above all
else, the product videos
are the most popular
content. This is seen in
a sneak preview of the
web survey conducted
this fall.
32 JUST FOREST NO 4 • 2007
Throughout the fall, Komatsu
Forest has conducted
a web survey to see
what visitors think about the
website. What’s good and what
could be made better. To help us
make the website as good and as
interesting as possible for all our
visitors.
The survey was conducted
over the Internet and all visitors
were invited to participate.
At the time of writing, the survey
results were not fully analyzed,
though some clear trends could
already be seen in the prelimi-
nary results. One is that many
visitors are involved in the forest
industry and visit the website in
their work. Many visitors return
to the site several times a week
and most seem to find the
information they seek. The most
popular information is general
information about Komatsu Forest
and our products, while the
product videos are of particular
interest. The overall rating of the
website would seem to be good
or possibly even very good.
More than half of the visitors
also visit the campaign site. r
Videos about Happy Loggers
Videos showing machines at work and satisfied customers explaining why they chose Valmet. There’s
something for everyone at Komatsu Forest’s Internet campaign site.
Wedding photo
W hen
you get married, you
want to have a wonderful
day and a beautiful photo album to
treasure.
If you work for a Valmet dealer,
there’s no doubt about how you
want to remember the day. When
Dutch mechanic Hendrie van Ee
tied the knot on September 28, he
wanted a shiny red Valmet 830.3
in the picture.
“Quality comes in red” bodes
well for a happy marriage r
The campaign site has
information of great
interest to customers
and other interested parties. Video
interviews with thirteen customers
from around the world in
which they tell us what they think
about their machines, covering
productivity, safety, ergonomics,
quality, and much more.
You can even watch videos of
machines at work to get an idea
of how they operate. Then there’s
information about Komatsu Forest
the company, explaining what
is important to us and presenting
our corporate values.
You can download images and
ringtones or try your hand at different
games.
The campaign site is accessed
from the homepage of Komatsu
Forest’s international website,
www.komatsuforest.com. r