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JS Bach's forebears (PDF) - Academy of Ancient Music

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Supporting the <strong>Academy</strong> <strong>of</strong> <strong>Ancient</strong> <strong>Music</strong><br />

We live in a world <strong>of</strong> worthy causes. Why<br />

support an orchestra like the AAM?<br />

For centuries, people have understood the<br />

importance <strong>of</strong> culture. The arts enrich society and<br />

change lives. They help to make life worth living.<br />

For centuries, people have also understood that<br />

culture is costly, and that it can only thrive if<br />

those who are in a position to sustain it do so<br />

generously. The music which the AAM performs<br />

only ever came into being because <strong>of</strong> a culture<br />

<strong>of</strong> patronage: Monteverdi was supported for<br />

much <strong>of</strong> his career by the Duke <strong>of</strong> Mantua; <strong>JS</strong><br />

Bach composed many <strong>of</strong> his instrumental<br />

masterpieces while employed at the courts <strong>of</strong><br />

Weimar and Köthen; and Haydn’s 104<br />

symphonies may never have been written had<br />

he not enjoyed the backing <strong>of</strong> the Esterházy<br />

family. The music <strong>of</strong> these great composers —<br />

and <strong>of</strong> many others besides — stands as<br />

testament not only to individual genius, but also<br />

The AAM Society<br />

The AAM Society is the orchestra’s closest group<br />

<strong>of</strong> regular supporters. Membership ranges from<br />

£250–£20,000+ per annum — or from £100 per<br />

annum for Young Supporters — given either as a<br />

lump sum or by regular donations. Members’<br />

contributions provide the vital core funding<br />

required if the orchestra is to continue to<br />

perform.<br />

Society members enjoy a very close involvement<br />

with the life <strong>of</strong> the AAM. After performances in<br />

London, members dine with the director, soloists<br />

and AAM musicians. They have a chance to<br />

become a part <strong>of</strong> orchestral life behind the<br />

scenes by sitting in on rehearsals for concerts and<br />

recordings. At least once each year they have the<br />

opportunity to accompany the orchestra on an<br />

international tour — next month, for example,<br />

forty will travel with the AAM and the Choir <strong>of</strong><br />

King’s College, Cambridge on a tour <strong>of</strong> The<br />

Netherlands.<br />

16 ACADEMY OF ANCIENT MUSIC, 2010-2011 SEASON<br />

to support from the wealthy which enabled<br />

them to realise their potential.<br />

Over the centuries, successive generations <strong>of</strong><br />

philanthropists created and sustained the<br />

orchestras and choirs which kept this music alive.<br />

It is their legacy which we inherit today.<br />

For a time, it seemed that the future <strong>of</strong> the arts in<br />

Britain would be taken care <strong>of</strong> by the state; that<br />

the need for support from generous individuals<br />

was a thing <strong>of</strong> the past. For better or worse,<br />

those days are long gone. The <strong>Academy</strong> <strong>of</strong><br />

<strong>Ancient</strong> <strong>Music</strong> does not receive any regular<br />

public funding, and income from ticket sales<br />

will fall short <strong>of</strong> covering the full cost <strong>of</strong><br />

sustaining the orchestra by at least £400,000<br />

this year.<br />

The future <strong>of</strong> ancient music lies in the hands <strong>of</strong> a<br />

new generation <strong>of</strong> philanthropists.<br />

Those gving over £1,000 per year receive<br />

invitations to regular recitals and other special<br />

events held at the homes <strong>of</strong> fellow members.<br />

Those giving over £5,000 per year have the<br />

opportunity to sponsor a specific position in the<br />

orchestra, and are invited to join the Council <strong>of</strong><br />

Benefactors, a forum which will meet annually to<br />

receive an update on the orchestra’s performance<br />

from the Chief Executive and Chairman.<br />

Tax efficient giving<br />

Because the AAM is a charity, gifts from UK<br />

taxpayers can be made in a tax efficient manner<br />

under the Giftaid scheme.The cost <strong>of</strong> a gift to the<br />

donor can be as little as half <strong>of</strong> its value to the<br />

AAM. The orchestra can claim back from the<br />

HMRC the basic rate tax already paid by the<br />

donor, and higher and additional rate taxpayers<br />

can claim tax relief on the difference between the<br />

basic rate and the applicable rate <strong>of</strong> income tax:

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