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knowledge · information · learning - Forschungszentrum L3S

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40<br />

INFORMATION<br />

PHAROS – Platform for Search of Audiovisual Resources across Online Spaces<br />

got Lost in the Sea of Audio-visual Objects?<br />

Let PHAROS guide Your Way!<br />

With the spread of Web2.0, more and more<br />

individual users start uploading audiovisual<br />

objects to the Web. The enormous – and still<br />

continuously growing – amount of audiovisual<br />

content, provided both by users and content<br />

Motivation<br />

Worldwide, the volume of stored <strong>information</strong> is growing<br />

exponentially, and an increasing share is audiovisual content.<br />

This content drives the demand for new services,<br />

making audiovisual search one of the major challenges for<br />

organizations and businesses today. Confronted with the<br />

growing variety of audiovisual formats, standards and tools,<br />

a coherent approach to the search for audiovisual objects<br />

is desired. Furthermore, the sheer volume of online audiovisual<br />

objects leads to scalability, as well as user intent and<br />

satisfaction issues in multimedia retrieval.<br />

Challenges<br />

There are many challenges in efficiently and effectively<br />

searching of audiovisual objects. The aspects addressed by<br />

the PHAROS platform include, but are not limited to:<br />

• Intelligent content publishing mechanisms – making<br />

data collection of audiovisual resources more scalable.<br />

• Automatic semantic annotation of audiovisual content –<br />

making retrieval of audiovisual content easier.<br />

• Advanced schema-agnostic search – exploiting metadata<br />

of different formats for enriching search and search<br />

results.<br />

• Context-awareness and personalization – providing appropriate<br />

results for a specific user and a specific task.<br />

• Innovative user interfaces – going beyond simple keyword<br />

search boxes.<br />

PHAROS<br />

FORSCHUNGSZENTRUM <strong>L3S</strong> <strong>L3S</strong> RESEARCH CENTER<br />

providers, poses huge challenges for multimedia<br />

search. PHAROS aims to improve users’<br />

multimedia experiences by collectively taking<br />

into account content characteristics, metadata<br />

and user-supplied <strong>knowledge</strong>.<br />

The Pharos Project is present at the European ICT<br />

2008 Exhibit, “Europe’s biggest research event for<br />

<strong>information</strong> and communication technologies”.<br />

The Pharos Team displays a demonstration of the<br />

current technical achievements of the Project and<br />

promotes the Pharos Federation to potentially<br />

interested partners, both in the industry and in<br />

academia. A further showcase will be conducted<br />

in january 2009 to gather user feedback and validate<br />

functions.<br />

• Content protection – allowing for appropriate business<br />

models for content providers.<br />

• Spam detection – getting relevant and reliable search<br />

results and recommendations.<br />

Highlights<br />

During the second 12 months of PHAROS project, sophisticated<br />

algorithms, as well as engineering issues are addressed<br />

to fulfill the goals of this platform. Particularly, Prof. Nejdl,<br />

from <strong>L3S</strong>, acts as scientific director and coordinates the<br />

research in the areas of Social Media and Search, Advanced<br />

Personalization and Ranking. A prototype called “Social<br />

Media Beta” has been successfully released in June 2008.<br />

This prototype consists of several offline modules focusing<br />

on social media analysis, including user and community

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