ESP_GG_N46-WEB

ITALY
– NEW APPELLATION –
Armando Serena, founder of Montelvini, and his two children Sarah
and Alberto, who are now at its helm
noir with light oak maturation. Only 10,000 bottles of DOC
Prosecco Rosé Clâr de Lune are produced, using grapes from the
Friuli Grave region. The main markets are Italy, Central Europe,
Asia and North America.
MONTELVINI
Armando Serena founded Montelvini in 1968 and his children
Sarah and Alberto are now at the helm. Although the company is
one of the long-standing producers of Asolo Prosecco Superiore
DOCG, it has willingly taken on the challenge of Prosecco
Rosé, showing great foresight. The results have undeniably been
positive, driving both growth for the business and a lot of interest
and curiosity. All of the company’s customers have shown
interest, even though the rosé still needs to break into the market
segment, which is not a lover of Prosecco DOC, thereby raising the
perception of the label.
Using Pinot noir certainly helps at international level – initially the
plan was to use a native varietal such as Raboso, but it is less wellknown.
Also, Pinot noir has been grown across the region for a long
time, can be easily exported and consistently lends delicate versatility
to sparkling wines. The results are excellent and, according to the
company, Prosecco Rosé has given the entire sparkling and semi-
WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 103