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EDITORIAL
– PHILIPPE GAILLARD –
Editorial Director
PROSECCO ROSÉ BECOMES A HUGE HIT
After racking up an incredible track record over the past decade,
Venetian producers decided to capitalise on the global success of Prosecco
by pulling another ace out of their sleeves – Prosecco Rosé. Leveraging the
world’s love of Prosecco combined with that of rosé was nothing short of
a stroke of genius, with pink wines still growing exponentially. Just for the
record, global consumption of rosé wine has been constantly increasing
since 2003, growing by 28% between then and 2018. In actual fact, many
Prosecco producers had already ‘turned pink’, prompting the Consortium
to make the very wise decision to officially endorse the existence of the
rosé version, mainly to safeguard the reputation and awareness of the
original Prosecco. Production specifications are precise, particularly for
the varietal range. The production method is inspired by pink Champagne
– Prosecco rosé is made from the traditional grape variety Glera, along
with 10 to 15% Pinot noir fermented as red wine. Predictably, the new
version has been a resounding success, in spite of the global pandemic.
As soon as its first vintage was released, Prosecco rosé broke records, with
over 54 million bottles produced out of a total 425.5 million bottles of
Prosecco DOC in nine months, equating to 13% of overall production.
And what better proof of the relevance of creating the new category…
WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 5