Carte routière technologique pour la création de contenu dans les ...
Carte routière technologique pour la création de contenu dans les ...
Carte routière technologique pour la création de contenu dans les ...
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Appendix B – Digital Media Market Drivers<br />
At the second Expert Working Group meeting, participants i<strong>de</strong>ntified the three most<br />
important market drivers to content creators for each stream. The table below outlines<br />
the most important market drivers as <strong>de</strong>termined by the participants.<br />
Most Important Market Drivers<br />
Digital Film and<br />
Animation<br />
E-Learning<br />
Interactive<br />
Entertainment<br />
Web 2.0 and<br />
Interactive Design<br />
Mobile Content<br />
High-Quality free<br />
Content<br />
Choice in learning<br />
modu<strong>les</strong><br />
More intuitive and<br />
adaptable interface<br />
and controls<br />
Greater<br />
customization and<br />
personalization<br />
Location based<br />
services<br />
Anytime, anywhere<br />
access<br />
High-quality,<br />
endorsed, and<br />
accredited<br />
courseware<br />
Ubiquity of access /<br />
P<strong>la</strong>tform agnostic<br />
Immersive<br />
environments and<br />
technology<br />
Usable interface<br />
<strong>de</strong>signs / New<br />
p<strong>la</strong>tform<br />
<strong>de</strong>velopment<br />
Suite of tools<br />
Anytime, anywhere<br />
access<br />
Tools/access for<br />
multiple<br />
<strong>de</strong>mographics<br />
Geo-tagging and<br />
LBS<br />
Affordable access to<br />
all media, services,<br />
and IP data<br />
Participants then i<strong>de</strong>ntified potential technologies that could assist in meeting the most<br />
important market drivers in each stream. This resulted in a long list of technologies.<br />
These are outlined in the five tab<strong>les</strong> below; each table represents a distinct stream.<br />
Digital Film and Animation<br />
Driver 1: High-Quality free<br />
Content<br />
Open up public access to HS<br />
connectivity<br />
Open up sharing of content and<br />
revenue<br />
User generated reward system and<br />
mentorship<br />
Driver 2: Anytime, anywhere<br />
access<br />
Vi<strong>de</strong>o standards for automated<br />
workflow to all p<strong>la</strong>tforms<br />
Synchronization of content between<br />
<strong>de</strong>vices<br />
Persistent immersive entertainment<br />
anywhere (how do we bookmark our<br />
entertainment experiences?)<br />
Driver 3: Suite of tools<br />
• Data-mining or how do we<br />
un<strong>de</strong>rstand data?<br />
• Standards for <strong>de</strong><strong>la</strong>yed media fi<strong>les</strong><br />
• Cross p<strong>la</strong>tform interoperability<br />
Motion capture<br />
• Fair use ru<strong>les</strong> for mash-ups<br />
• Offer royalty on adopted new tools<br />
to encourage shared <strong>de</strong>velopment<br />
• Limited or restricted rights to IP<br />
(shareware)<br />
1
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