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Economic, environmental, and socio-cultural benefits will be garnered over the next five<br />

years. With respect to the impacts on the digital media sector, we expect to achieve the<br />

following:<br />

• Strong clear pathways established between industry and aca<strong>de</strong>mia for<br />

increased innovation<br />

• Increased access to international talent and greater capacity within domestic<br />

companies<br />

• Increased and easier paths to market through improved knowledge/technology<br />

transfer<br />

• Stronger domestic-owned companies in Canada bolstered through increased<br />

investment<br />

• Generate estimated $229 million increase to GDP and overall output of $455<br />

million.<br />

• Industry growth of at least 5% per year attributed to Interactive Canada<br />

programs.<br />

Section C - Summary of Proposal for Public Release<br />

Interactive Canada is a combined partnership between industry, aca<strong>de</strong>mia and<br />

government. Its goal is to establish Canada as the best p<strong>la</strong>ce in the world to create and<br />

commercialize digital media applications.<br />

This will result in new jobs for Canadians, new opportunities for our youth, and fasttracking<br />

a knowledge-based industry that leaves a light carbon footprint on our global<br />

environment.<br />

Digital media, often called new media, is interactive digital content and services. Digital<br />

media inclu<strong>de</strong>s mobile content, e-learning, interactive <strong>de</strong>sign, Web 2.0, digital film and<br />

animation, digital entertainment and groundbreaking products for medical simu<strong>la</strong>tion,<br />

<strong>de</strong>fense applications and lifelong learning. It’s the stock forecast on your b<strong>la</strong>ckberry, the<br />

photo sharing application on your computer, the 3D imaging software used for medical<br />

mo<strong>de</strong>ling and the simu<strong>la</strong>tion tools used for environmental analyses.<br />

The digital media industry in Canada employs over 52,000 people at 3200+ companies,<br />

the majority of whom are small to mid-size enterprises. While Canada has ma<strong>de</strong> some<br />

notable contributions to the worldwi<strong>de</strong> digital media market, companies are falling<br />

behind in an increasingly competitive global market. Interactive Canada will <strong>de</strong>liver<br />

programs and services that help drive our country’s competitiveness, innovation and<br />

research agendas. What this means is more Canadian digital media products exported to<br />

the world and more breakthrough i<strong>de</strong>as being realized as successful, viable ventures -<br />

right here at home.<br />

The Interactive Canada project will benefit Canadians in a number of ways including:<br />

2

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