Carte routière technologique pour la création de contenu dans les ...

• Economy: An estimated $229 million increase to GDP and overall output of
$455 million and industry growth of at least 5% per year attributed to
Interactive Canada programs.3
• Environment: Digital media is a green, knowledge based industry that
provides a platform for environmental education and environmental modeling
tools
• Health: Canadians have developed some of the world’s leading edge medical
simulation products; Interactive Canada can help ensure future growth and
commercialization
• Education: Developing applications that can help all Canadians educate
themselves through multimedia tools and distributed learning
The project has been led by New Media BC in partnership with its counterpart industry
associations in Alberta, Saskatchewan, Manitoba, Quebec and PEI. Corporate partners
have injected funding and technical resources into the project. As well, multiple academic
partners will lend their research capacity and knowledge to the initiative. This
collaborative approach will ensure that the Interactive Canada investment benefits all
provinces and makes good use of government funding by avoiding duplication of services
and programs.
Section D - Business Plan
Vision
Our vision is to establish Canada as the best place in the world to create and
commercialize digital media applications. The problem we seek to address is how to
boost capacity and accelerate competitiveness in Canadian digital media companies so
that innovation can be more effectively captured and commercialized for the benefit of
our country.
Context
Digital media, often called new media, is interactive digital content and services. It’s the
stock forecast on your blackberry, the photo sharing application on your computer, the
3D imaging software used for medical modeling and the simulation tools used for
environmental analyses. Digital media includes mobile content, e-learning, interactive
design, Web 2.0, digital film and animation, digital entertainment and groundbreaking
products for medical simulation, defense applications and lifelong learning. Digital media
content and services are pervasive and impact the lives of Canadians every single day. It
is also one of the fastest growing, most profitably promising sectors in the world.
There are over 3,200 companies in Canada that employ more than 52,000 people and
generate annual revenues of more than $5.1 billion dollars to the Canadian economy4.
Many major international digital media companies have chosen Canada for their
operations, such as, Electronic Arts, Bioware, Disney, Ubisoft, THQ, Microsoft and
Vivendi Universal Group. However, most Canadian-owned companies in this sector are
3