#2 (38), Tebervali, 2005

mdegoba gauwio konkurenciis samyaroSiekonomikuri cvlilebebisa da Sromisgadanawilebis mZlavr eqspansias, rac mas-Staburi teqnologiuri evoluciiTaa gansazRvrulida swored amazea damokidebuliTanamedrove teqnologiebis konkurentunarianoba.Tumca problemas sxva, dadebiTi mxarecaqvs. adam smitis winaswarmetyvelebiT,globalurma vaWrobam da ekonomikam Ti-Toeul nacias SeiZleba moutanos warmateba.magram saerTo maCvenebeli ganuxreladmzardic rom iyos, gamarjvebulTa Sorisdamarcxebulnic aRmoCndebian. ekonomikuriuTanasworobis pirobebSi tradiciulimocaleobisa da cxovrebis wesis mimarTglobalizaciis procesi naklebad destruqciulformas im SemTxvevaSi miiRebs,Tuki moxerxdeba ZalisxmevaTa gaerTianeba;amas garda, globalizaciaSi Cabma Tanda-TanobiT unda xorcieldebodes. gardamavaliprocesi rom Serbildes, kadrebisgadasamzadeblad da axali profesiuliunar-Cvevebis SesaZenad (visac samsaxurisdakargva emuqreba), saWiroa pirobebisSeqmna. aucilebelia, agreTve socialuristruqturebis formireba (socialuridacvisa da sxva Sesabamisi institutebissaxiT), raTa SeveSveloT _ ukiduresSemTxvevaSi mcire xniT mainc _ maT, visiinteresebic globalizaciiT gamowveulicvlilebebis Sedegad dazaraldeba.aseTi pirobebis Seqmna garkveulwiladkulturazec moaxdens zegavlenas. kompiuteriTsargeblobis, internet-momsaxurebisada sxva sainformacio saSualebaTagamoyenebis unari ara marto ekonomikuriSesaZleblobebis gardaqmnas, aramed teqnologiurcvlilebaTa gavlenis qveSmoqceuli adamianis mTeli cxovrebisferiscvalebas axdens. da amis gamo aucilebelisulac ar aris dardi da wuxili.magram rCeba kidev ori problema: pirvelisaerToa msoflio ekonomikisTvis, meoreki ufro gansxvavebuli xasiaTisaa.pirvel rigSi, Tanamedrove komunikaciebisada urTierTgacvlis samyaro bazisurganaTlebasa da momzadebas moiTxovs. TukizogierTma Raribma qveyanam am sferoSiSTambeWdav winsvlas miaRwia (amis kargimagaliTia aRmosavleT da samxreT-aRmosavleTaziis qveynebi), sxvagan (magali-Tad, samxreT afrika da samxreT azia)CamorCenis tendencia SeiniSneba. globalizaciaSiCabmuli msofliosTvis kulturuli,aseve ekonomikuri SesaZleblobebisTanasworoba gansakuTrebiT mniSvnelovanrols asrulebs. aseTi TanasworobismiRwevis amocana mTeli msoflioskulturisa da ekonomikis winaSe dgas.meore problema pirvelisgan imiT gansxvavdeba,rom is kulturis sakiTxs ekonomikurisirTuleebisgan mijnavs. ekonomikurirestruqturizaciis epoqaSi warmoebismoZvelebul saSualebebsa da yavlgasulteqnologiebs, rogorc wesi, ar mistirian.marTalia, specifikuri da daxvewilisagnebis gamo Cndeba xolme erTgvarinostalgia (magaliTad, orTqmavlis andaZveleburi saaTebis mimarT), magram mTlianobaSidromoWmuli teqnikis ukan dabrunebasaravin cdilobs. kulturuli tradiciebismiviwyeba ki piriqiT, uRrmes wuxilsbadebs. cxovrebis Zveleburi adaTisTavisuflebaTebervali/2005/#2(38)25