One touch web review - international media - flexogravure

From complementare
to main printing
technology
Digital is used for printed
electronics, active packaging,
smart labels, textile printing,
multimedia
Da tecnologia
complementare
a principale
Il digitale è usato per
l’elettronica stampata,
packaging attivo, etichette
eleganti, stampa tessile,
multimediale
24
F&C
Magazine
World market print media, publishing & converting
The increasing personalization of
printed documents, the stretching
of runs, the need for specific addition
to the packaging or the label are at the base
of the development of digital printing. Habit
shifts, new technological developments,
market recession, need “to go digital” and
more, create noteworthy opportunities up
for grabs.
Digital and ready-made creativity are indissolubly
bond together. Digital is largely used
for printed electronics, active packaging,
smart labels, textile printing, multimedia. Yet
digital printing technology, when compared
to conventional printing, still encounter obstacles,
which prevent its complete development.
The massive introduction of digital in
label printing, for example, is barred mainly
by the speed of execution. Even in a world
where print runs get increasingly smaller and
fashion and marketing compete to manipulate
packaging tastes and habits, keeping a
high productivity rate is still an issue, which
requires consideration.
The availability of traditional printing technology
with the addition of digital on the
same press is the most perfect answer for
companies striving to stay competitive and
capable of processing any order, as particular
or small.
La crescente personalizzazione di
documenti stampati, la riduzione delle
tirature, il bisogno di aggiunte specifiche
al packaging o all’etichetta stanno alla
base dello sviluppo della stampa digitale.
Cambi di abitudini, nuovi sviluppi tecnologici,
recessione del mercato, bisogno di “entrare
nel digitale” e altro ancora creano opportunità
notevoli da cogliere.
Digitale e creatività pronta all’uso sono in-
Having in mind to complete the multi-process,
multi-substrate solution package,
which characterize its machine offer, Omet
is introducing at drupa 2012 JetPlus, toptechnology
ink-jet digital unit combined
in-line both on XFlex X6 label presses or
Varyflex V2 package platform presses for
flexible packaging (on display at the Show
on a XFlex X6 430 8-color press).
The group making its debut in Düsseldorf is
a 4-color unit, expandable, which with the
addition of the in-line finishing possibilities of
Omet presses offers high-quality printing at
an average speed of 60 meters per minute.
With JetPlus a standard level of productivity
is secured for short runs of highly decorated
and complex artworks.
The change of digital printing from complementary
to main printing technology when
the job requires it is the real breakthrough
and it is possible on presses like Omet’s,
configured as multi-process and platform
combination. A great support is offered by
the use of die-cutting unit Monotwin Cut offering
high speed rates and no downtimes
for die or cylinder change. Among other
advantages, JetPlus is equipped with an innovative
automatic washing system, which
prevents the ink on the printing heads from
drying even when the press is in stand-by.
Label converters as long as flexible packaging
producers find in JetPlus by Omet a
new tool to compete in the market today,
extend their portfolio possibilities and accept
quite any job. With XFlex X6 and Varyflex V2
there is no limit in what is possible to print
and deliver.
www.omet.it
dissolubilmente collegati. Il digitale è usato
ampiamente per l’elettronica stampata,
packaging attivo, etichette eleganti, stampa
tessile, multimediale.
Tuttavia, quando viene paragonata alla
stampa convenzionale, continua a incontrare
ostacoli che ne impediscono lo sviluppo
completo.
L’introduzione massiccia del digitale nella
stampa di etichette, per esempio, è principalmente
ostacolata dalla velocità di esecuzione.
Anche in un mondo in cui le tirature di
stampa diventano sempre più ridotte e la moda
e il marketing competono per manipolare
i gusti del packaging e le abitudini, tenere un
tasso elevato di produttività continua a essere
un problema che richiede considerazione.
La possibilità di stampare in linea in manie-