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0012_0019 4<br />

rails, and 1.1 times as much rubber and plastics. To provide<br />

aconcretereferencepoint,ifBrescia’sprovincewerean<br />

EU country, according to the analyses carried out, it would<br />

be the twelfth in terms of GNP per head, ahead of Italy and<br />

Spain, and it would overtake in absolute terms Latvia, Estonia,<br />

Cyprus and Malta. Basically, we are the centre of a territory<br />

which has all the prerequisites to perform well and<br />

toplayaleadingroleinthemanufacturingsegment,which<br />

is and should keep on being our first objective in terms of<br />

industrial policy. Unfortunately as a country Italy’s development<br />

is still fettered by weak infrastructures, a slow and<br />

aggressive bureaucracy, hardly enlightened norms; entrepreneurs<br />

believing in their still exist, can be competitive in<br />

spite of everything and do not just sit and watch, but we<br />

mustrealizethatbynotmakingallthechangesweallknow<br />

would be necessary, we are losing opportunities and devaluing<br />

our potential. The world has changed, I am convinced<br />

that Italy could be the most competitive country in the<br />

world on account of its ingenuity, innovation and professional<br />

capabilities of its workforce, but we cannot lose all<br />

of this just for the sake of remaining anchored to remnants<br />

of the past.<br />

LetustalkabouttheOMRgroup,which<br />

grew from a small family-run business to<br />

a multinational automotive parts company,<br />

from subcontractors to suppliers of complex<br />

partsandsystemsfortheautomotivesector,<br />

withveryfewcompetitorsintheworld.<br />

In which specific segments is your business<br />

developing, and how would you describe in<br />

a few words your approach to innovation?<br />

OMRAutomotive’sactivityconcernsfor50%theautomotive<br />

industry, for 20% agricultural machinery and earth<br />

movers, for 20% industrial and commercial vehicles and for<br />

10%motorcycles.Innovationistherecurringthemeinour<br />

activity in every moment, it concerns products and processes,andthereforethechoiceofmaterialsandofthe<br />

transformation methods, intermediate processes, machining<br />

and finishing, from the basic metallurgy right up to the<br />

digitization of the entire production cycle. This basic setup<br />

affects all choices investing development strategies<br />

and dynamics of corporate growth. Innovation implies that<br />

wedonotjustproduce“items”,butwesharewithourclients,<br />

as partners, the creation of ideas and projects with<br />

increasingly ambitious objectives, which need to take into<br />

consideration collateral but fundamental issues such as<br />

environmental sustainability and social responsibility. The<br />

automotive industry is today doing very well; as a consequence<br />

we are progressing rapidly with our innovative<br />

Figure 2:<br />

GDP per capita<br />

in EU countries and<br />

the province of<br />

Brescia,<br />

2013, €<br />

(source: Centro<br />

Studi Associazione<br />

Industriale<br />

Bresciana on data<br />

Istat and Eurostat)<br />

contochenonfacendoicambiamentichetutticonoscono,<br />

stiamo perdendo opportunità e stiamo svalutando il nostro<br />

potenziale. Il mondo è cambiato, sono convinto che l’Italia<br />

possa essere il Paese più competitivo al mondo per genialità,<br />

innovazione e professionalità delle sue maestranze, ma<br />

non possiamo perdere tutto questo per restare ancorati a<br />

retaggi del passato.<br />

Parliamo un po’ del gruppo OMR, da una piccola realtà<br />

famigliare a multinazionale della componentistica<br />

automotive, da contolavoristi a fornitori di<br />

componenti e di sistemi complessi per il sistema<br />

automobilistico, con pochissimi rivali al mondo.<br />

Suqualicompartispecificisisviluppailvostro<br />

business e come ci può descrivere in poche parole<br />

il vostro approccio all’innovazione?<br />

L’attività di OMR Automotive si sviluppa per il 50% nelle<br />

auto, 20% macchine agricole e movimento terra, 20% veicoli<br />

industriali e commerciali, 10% motocicli. L’innovazione<br />

èilfiloconduttoredellanostraattivitàinognimomento,riguardaiprodottieiprocessi,quindilasceltadeimateriali<br />

e delle modalità di trasformazione, trattamenti intermedi,<br />

lavorazioni e finiture, parte dalla metallurgia di base sino<br />

alla digitalizzazione dell’intero ciclo produttivo. E’ un’im-<br />

Figura 2:<br />

Pil pro capite<br />

dei paesi EU<br />

edellaprovincia<br />

di Brescia,<br />

2013, € (fonte:<br />

Centro Studi<br />

Associazione<br />

Industriale<br />

Bresciana su dati<br />

Istat ed Eurostat)<br />

April <strong>2017</strong> N° <strong>02</strong><br />

- 15

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