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0034_0038 1<br />

Current Affairs<br />

Aluminium and Fake News,<br />

aDefenceStrategy<br />

Aluminium is periodically the target of fake news and urban<br />

legends amplified by social media. Centroal’s commitment<br />

for correct information byEnricoDiAmario<br />

Is it possible to debunk hoaxes and urban legends which<br />

– on the press or on television, via social media, word<br />

of mouth or other daily communication channels, but<br />

aboveallontheweb–periodicallycausedamagetoaluminium’simage,leveraging,aboveall,onthehumanbeing’s<br />

most ancestral fears, such as those linked to food and<br />

health?<br />

Forthelightmetalindustrytheanswerisnotdevoidofimportance<br />

if we consider that, over time, aluminium was repeatedly<br />

the target of unjustified attacks. How could we<br />

forget, for instance, among the most widespread unfoundednewsitemsthatcirculatedmainlyontheweb,theone<br />

stating that “high doses of aluminium in the body are associatedtotheonsetofosteoporosisandAlzheimer’sdisease”,or“thisishowtoremovealuminiumfromyourbrain<br />

before it unleashes Alzheimer’s disease”.<br />

Thehypothesisthatthismetalcouldbethecauseofsuch<br />

a feared and disabling disease surfaced for the first time<br />

in 1965 and since then it periodically reappeared in spite<br />

of repeated and qualified refutations. Often this assertion<br />

is based on pseudo-research and statements by so-called<br />

experts and it is therefore necessary to challenge it imme-<br />

34 -<br />

.com<br />

PubliTec

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