MKT 571 UOP Course,MKT 571 UOP Materials,MKT 571 UOP Homework

MKT 571 Week 6 Summary 

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MKT 571 Week 6 Learning Team Assignment Product Launch Plan 


Develop a product launch plan for two markets (domestic and international). 

Write a 2,800- to 3,500-word paper explaining each of the following elements in 

your team’s Product Launch Plan: 

• Product description 

• Product positioning 

• Targeting 

• Market needs 

• Market potential and market growth 

• Company SWOT analysis (include analysis from both countries chosen) 

• The competition 

• Marketing objectives and marketing strategy 

• Pricing 

• Marketing communication (including public relations) 

• Distribution strategy (domestic and international market entry) 

• Financial information (a budget showing product launch expenses and a unit 

forecast by quarter for 3 years) 

• Marketing research conducted for the plan 

Format your paper consistent with APA guidelines. 


MKT 571 Week 5 Team Assignment Marketing Plan Phase III 

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MKT 571 Week 5 Learning Team Assignment Communications Plan 


Develop a communications plan for your product launch, including both your 

domestic and international markets. 

Write a 700- to 1,050-word paper addressing the following: 

· Evaluate factors involved in developing and managing an effective marketing 

communications plan for the new product. 

· Evaluate advertising and promotion programs for the new product. 

· Evaluate the technology trends available to help you market the product. 

· Compare and contrast the marketing communication strategies for both your 

domestic and international markets, and explain the differences. 



MKT 571 Week 5 DQ 2 

Instead you’re going to get a chance to get your creative juices going and to 

hopefully have some fun doing it.

Each of you will demonstrate your creative approach to the ReCharge Bar by 

developing a TV commercial, radio spot or magazine ad. You don’t need to get 

fancy with the graphics. You can verbally describe what is going on. But write the 

actual copy for your ad. 

You will need to restate your target audience and positioning. You won’t be able 

to max out your points if you forget. 

(Please, no attachments in the main folder or mega files. If you want to share 

graphics drop it in the Chatroom.) 

Step out of the box, (And your comfort zone) and have some fun with it. I think we 

will have our own award ceremony. We will vote on the best ad. 



Let’s assume our objective for ReCharge is to deliver $300 million in first year 

sales and to capture the #1 market share position in the category by the end of our 

first full year of operation. 

(BTW. Setting marketing objectives prior to developing strategy is real important) 

What should our promotional budget be? Why? What methodology did you use to 

come up with your budget? 


MKT 571 Week 4 Team Assignment Marketing Plan Phase II 




MKT 571 Week 4 Learning Team Assignment Channel And Pricing 

Strategies 

MKT 571 Week 4 Learning Team Assignment Channel And Pricing 

Strategies 

Select a second country as the international market for your product. Your home 

country was selected in Week Two. 

Develop channel and pricing strategies for your product launch, and include both 

your domestic and international markets. 

Write a 1,400- to 1,750-word paper completing the following: 

· Justify your choice of international market. The justification should employ 

specific data from research conducted. 

o What is the sustainability of the market? 

o What are the factors that influence your selected market? 

· Trends 

· Size of market 

· Growth rate 

· Profitability 

· Select an appropriate channel strategy for both your domestic and international 

markets, and justify your selection.

· Include pricing strategies for entering both the domestic and international 

markets. 

· Evaluate the implications of changing environmental factors on organizational 

choices for your selected country and international market. You must address the 

following factors: 

o Government, political, or governing bodies 

· Who are the major legal entities? 

· How might they influence organizational choices? 

· What are the risk factors? 

o Economic 

· What is the role of interest rates, exchange rates, and monetary or fiscal policies? 

· How might the organization use these factors to avoid to risk? 

o Innovation and technology 

· What are the key innovations and technologies available to the organization? 

· How might changing technologies be used to the organization’s advantage? 

o Social and demographic 

· How might cultural diversity be used to add value to the organization? 

· What skills might organizations need to implement the strategy? 

· What are the costs involved in acquiring those skills? 

Format your paper consistent with APA guidelines.



Let’s assume that The Recharge Bar has been wildly successful and we have 

achieved all our major objectives in the U. S. market by the end of year three. 

Should we consider expanding our distribution globally? What are some of the 

major factors that we need to be aware of and plan for? In other words, what makes 

marketing on a global basis more difficult than simply distributing our product 

nationally? 



Let’s assume that our overall objectives for the ReCharge bar is to generate $300 

million in year 1 sales and capture the #1 market share position in the U. S market. 

Describe your Distribution strategy to allow these lofty goals to be accomplished. 




MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution 


Use a problem-solving model to solve Classic Airline’s marketing problem located 

on the student website. It is not required but you may use the nine-step model. You 

must identify and define the problem, and apply a robust problem-solving process.

Consider the internal and external pressures contributing to Classic Airline’s 

current crisis, the objectives and obstacles of the marketing department, and the 

marketing resources available to resolve this crisis. 

Write a 2,150- to 3,500-word paper applying your chosen problem-solving process 

to Classic Airlines, and provide justification for your marketing solution. 

Format your paper consistent with APA guidelines 


MKT 571 Week 3 Individual Assignment Case Study 



What price do you charge for the treatment? Defend your answer. Consider all 

your stakeholders. (Including your stock holders) 

Hint. You won’t find the answer to this hummer in your text. Also don’t spend too 

much time trying to quantify your answer. I’m looking more for your top of mind 

solution to this one. 



What do you think are the most important characteristics/attributes of successful 

sales people? Discuss BTW Sales is part of the marketing function. 


MKT 571 Week 2 Team Marketing Plan Phase I 




MKT 571 Week 2 Learning Team Assignment Product Offering 


Perform a product launch as a team (see pp. 61-67 (Ch. 2) of Marketing 

Management for a sample plan). You will complete parts of the assignment in the 

coming weeks; the full launch of the product will be completed in Week Six. Once 

you have received your instructor’s approval for the product identified in this 

week’s assignment, continue to work on the product launch plan based on the 

outline given in Week Six. You should not wait until the final week to finishthe 

full assignment. For this week’s assignment, you can keep your research brief. For 

the Week Six assignment, however, detailed research is expected. 

Select a home country other than the United States, and choose an organization for 

which one of your team members works. If you prefer, you may use Kudler Fine 

Foods. 

Write a 700- to 1,050-word paper explaining the following: 

o Market needs 

o Market growth 

o A brief SWOT Analysis 

o Competition 

o Product offering/product definition 

o Product identification 

o Justification for choice of product

Format your paper consistent with APA guidelines 



We are entering a real crowded and mature market with our CNN product. (Read 

class case introduction). Here is a two part DQ. 

1. Describe the overall strategy we should adopt to maximize our potential for 

success. 

2. In one sentence write your positioning statement for the product 



This week we are reading about “branding”. 

Here is a recent article on the subject. 




MKT 571 Week 1 Individual Assignment Company Marketing Strategy 


MKT 571 Week 1 Individual Assignment Classic Airlines And Marketing 

MKT 571 Week 1 Individual Assignment Classic Airlines And Marketing 

Individual Assignment: Classic Airlines and Marketing 

Consider what product or service Classic Airlines is marketing, the marketing 

challenges it faces, and its current corporate culture. 

Write a 350- to 700-word paper explaining some of the marketing concepts found 

in this week’s readings, and how they can be related to the context of the scenario. 

Include citations and references where appropriate. 




UOP has been the darling of Wall Street during the last few years. They offer some 

of the highest profit margins of any company in America today. And UOP has had 

a fine record of growing both revenue and profits. They are, by far, the largest 

private university in the Country. 

From a marketing standpoint what do you think UOP is doing well? What areas do 

you think can be improved? 



What have been the major marketing trends in the last decade?

What new marketing trends do you anticipate in the next 10 years? 


MKT 571 Complete Course 



MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing 

MKT 571 Week 1 Individual Assignment Company Marketing Strategy 






MKT 571 Week 2 Team Marketing Plan Phase I 



MKT 571 Week 3 Individual Assignment Case Study 





MKT 571 Week 4 Learning Team Assignment Channel and Pricing Strategies 


MKT 571 Week 4 Team Assignment Marketing Plan Phase II 





MKT 571 Week 5 Team Assignment Marketing Plan Phase III 


MKT 571 Week 6 Summary

MKT 571 UOP Course,MKT 571 UOP Materials,MKT 571 UOP Homework

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