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MKT 571 UOP Course,MKT 571 UOP Materials,MKT 571 UOP Homework

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<strong>MKT</strong> <strong>571</strong> Week 4 DQ 2<br />

Let’s assume that The Recharge Bar has been wildly successful and we have<br />

achieved all our major objectives in the U. S. market by the end of year three.<br />

Should we consider expanding our distribution globally? What are some of the<br />

major factors that we need to be aware of and plan for? In other words, what makes<br />

marketing on a global basis more difficult than simply distributing our product<br />

nationally?<br />

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<strong>MKT</strong> <strong>571</strong> Week 4 DQ 1<br />

Let’s assume that our overall objectives for the ReCharge bar is to generate $300<br />

million in year 1 sales and capture the #1 market share position in the U. S market.<br />

Describe your Distribution strategy to allow these lofty goals to be accomplished.<br />

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<strong>MKT</strong> <strong>571</strong> Week 3 Summary<br />

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<strong>MKT</strong> <strong>571</strong> Week 3 Individual Assignment Classic Airlines Marketing Solution<br />

<strong>MKT</strong> <strong>571</strong> Week 3 Individual Assignment Classic Airlines Marketing Solution<br />

Use a problem-solving model to solve Classic Airline’s marketing problem located<br />

on the student website. It is not required but you may use the nine-step model. You<br />

must identify and define the problem, and apply a robust problem-solving process.

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