MKT 571 UOP Course,MKT 571 UOP Materials,MKT 571 UOP Homework

Each of you will demonstrate your creative approach to the ReCharge Bar by
developing a TV commercial, radio spot or magazine ad. You don’t need to get
fancy with the graphics. You can verbally describe what is going on. But write the
actual copy for your ad.
You will need to restate your target audience and positioning. You won’t be able
to max out your points if you forget.
(Please, no attachments in the main folder or mega files. If you want to share
graphics drop it in the Chatroom.)
Step out of the box, (And your comfort zone) and have some fun with it. I think we
will have our own award ceremony. We will vote on the best ad.
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MKT 571 Week 5 DQ 1
Let’s assume our objective for ReCharge is to deliver $300 million in first year
sales and to capture the #1 market share position in the category by the end of our
first full year of operation.
(BTW. Setting marketing objectives prior to developing strategy is real important)
What should our promotional budget be? Why? What methodology did you use to
come up with your budget?
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MKT 571 Week 4 Team Assignment Marketing Plan Phase II
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