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Statoil: Supported the Games financially, and also supplied the oil
and gas for the Games. Within the company, Statoil used the
Olympics in the company’s motivational training programme –
Statoiliaden – related to the environment and security.
TOP (The Olympic Programme) is an international sponsor pro-
gramme for the Olympic Movement. The seven international
members of TOP are experienced Games´ sponsors, and provided
products and expertise critical to the success of the Lillehammer
Games.
Coca Cola: Has been an Olympic sponsor since 1928, was the main
sponsor for the 1952 Olympic Winter Games in Oslo, and was the
official supplier of soft drinks to the Lillehammer Games. Coca
Cola provided free soft drinks for everyone who worked at the
Olympic venues.
Kodak: Official photographic sponsor of Lillehammer ’94. Kodak
delivered the photographic equipment for accrediting 50,000 per-
sons during the Games. The company also offered extensive pro-
fessional developing services to 600-650 photo-journalists, and
operated two film-developing centres in Lillehammer and Hamar.
In all, 700,000 films were developed during the Games.
VISA: Official credit and payment cards for the Lillehammer
Games. Visa was the only card accepted for payment at the
Olympic venues, and the only card that could be used in the pay-
ment terminals at the venues, or for cash withdrawal at
Sparebanken NOR´s branch offices.
Bausch & Lomb: The world’s largest producer of contact lenses
also makes dental products and Ray Ban sunglasses. The company
made its own Lillehammer ’94 sunglasses. During the Games, B&L
operated a vision centre for the athletes in the Olympic Village.
Rank Xerox: Delivered 40 copying machines to LOOC with a total
production capacity of 12 000 copies per minute. Rank Xerox also
supplied 600 telefax machines and provided 60 technicians to
install and maintain the document processing machines.
Time:Exclusive sponsor of publications to the Olympic Games in
1994 and 1996. Time Inc. had the right to use Olympic emblems
and symbols in four publications – Sports Illustrated, Sports
Illustrated for Kids, Southern Living and Time International.
Matsushita: The company´s product category in TOP III was AV
equipment, audio and video equipment. Panasonic and Technics
are two of Matsushita´s trademarks in the AV equipment catego-
ry. Matsushita supplied 837 TVs and 339 video players for use by
LOOC at the arenas. The TVs were large units that were placed at
venues so that the spectators could keep updated.