No 13 - Journal of Social Informatics / Revista de Informatica Sociala

versiune mai modernă, Bandura a pus un accent mai mare pe procesele cognitive şi autoregulatoare
ale copiilor. El nu mai considera că mass-media ar avea vreun efect, ci că efectul depindea de
caracteristicile mesajului transmis prin media, de particularităţile copilului şi ale mediului
înconjurător. Presupunerea psihologilor din mass-media că efectele asupra copiilor sunt
condiţionate şi selective este acum atât de răspândită încât trebuie să fie considerată una din
paradigmele fundamentale ale cercetărilor efectelor mass-mediei.
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pag. 78: Revista de Informatică Socială | Vol. III (13) / 2010 | ISSN 1584-384X