2016 Social Media Impact Report B2C Industry Edition

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<strong>Industry</strong> Case Studies
Apparel TOP CHANNEL: INSTAGRAM KEY TAKEAWAYS MEDIAN SOCIAL MEDIA AUDIENCE SIZE IN THOUSANDS • Facebook is where Apparel brands see the largest audiences (2.3 million Page Likes). Compared to other <strong>B2C</strong> industries, however, Apparel brands are also well-represented with sizable audiences on Instagram and Twitter. • Instagram is the most effective channel for Apparel brands, with an average engagement ratio of 13.71. LinkedIn is the second most effective channel (1.12 engagement ratio). • Outerwear brands are top performers on Instagram (24.9 engagement ratio), 2X the engagement ratio of Casual Clothing (13.8), Footwear (12.9), and High Fashion (11.8) brands on average. Analysis based on the top 27 apparel brands in the Global 500 and leading apparel brands on social media as identified by the TrackMaven platform. PINTEREST 18 LINKEDIN 91 INSTAGRAM 952 TWITTER 545 FACEBOOK 2,282 ENGAGEMENT RATIO (AVERAGE INTERACTIONS PER POST PER 1,000 FOLLOWERS) LINKEDIN 1.12 PINTEREST 0.49 FACEBOOK 0.43 TWITTER 0.17 INSTAGRAM 13.71 INSTAGRAM SUBSECTOR ENGAGEMENT RATIO 24.9 13.8 OUTERWEAR CASUAL CLOTHING 12.9 11.8 FOOTWEAR HIGH FASHION 11
Page 1 and 2: 2016 Social Media Impact Report: B2
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Page 5 and 6: B2C Social Media Landscape: Key Tak
Page 7 and 8: Audience Size: Key Takeaways FACEBO
Page 9: Engagement Ratio: Key Takeaways B2C
Page 13 and 14: Consumer Products TOP CHANNEL: PINT
Page 15 and 16: Food & Beverage TOP CHANNEL: INSTAG
Page 17 and 18: Insurance TOP CHANNEL: INSTAGRAM KE
Page 19 and 20: Retail TOP CHANNEL: INSTAGRAM KEY T
Page 21 and 22: ABOUT THE DATA For this report, we

2016 Social Media Impact Report B2C Industry Edition

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