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Hospitality<br />
TOP CHANNEL: INSTAGRAM<br />
KEY TAKEAWAYS<br />
• Hospitality brands have the largest median audience size on<br />
Facebook (350K Page Likes).<br />
• Instagram is the social network with the highest engagement ratio<br />
for hospitality brands (20.82).<br />
• On Instagram, Autoservices brands out-engage Lodging brands on<br />
average (24.5 versus 18.1 engagement ratio).<br />
MEDIAN SOCIAL MEDIA AUDIENCE SIZE IN THOUSANDS<br />
PINTEREST<br />
1<br />
LINKEDIN<br />
FACEBOOK<br />
160<br />
350<br />
Analysis based on the top 15 hospitality brands in the Global 500 and leading hospitality brands on<br />
social media as identified by the TrackMaven platform.<br />
INSTAGRAM<br />
21<br />
TWITTER<br />
48<br />
ENGAGEMENT RATIO<br />
(AVERAGE INTERACTIONS PER POST PER 1,000 FOLLOWERS)<br />
LINKEDIN<br />
1.04<br />
FACEBOOK<br />
0.94<br />
TWITTER<br />
0.25<br />
PINTEREST<br />
3.83<br />
Pinterest<br />
28.33<br />
INSTAGRAM<br />
20.82<br />
INSTAGRAM SUBSECTOR ENGAGEMENT RATIO<br />
24.5 18.1<br />
AUTOSERVICES<br />
LODGING<br />
16
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