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Food & Beverage<br />
TOP CHANNEL: INSTAGRAM<br />
KEY TAKEAWAYS<br />
MEDIAN SOCIAL MEDIA AUDIENCE SIZE IN THOUSANDS<br />
• Facebook is where Food & Beverage brands have the largest median<br />
audience size (1.8 Million Page Likes).<br />
• Instagram is the most effective channel, with an engagement ratio<br />
of 34.71. Pinterest is the second most effective channel (13.69<br />
engagement ratio).<br />
• On Instagram, beer brands (26.2 engagement ratio) out-engage soda<br />
brands (23.3), energy drink brands (18.9), and food manufacturers<br />
(13.3).<br />
Analysis based on the top 38 food & beverage brands in the Global 500 and leading food &<br />
beverage brands on social media as identified by the TrackMaven platform.<br />
PINTEREST<br />
2<br />
INSTAGRAM<br />
36<br />
TWITTER<br />
74<br />
LINKEDIN<br />
69<br />
FACEBOOK<br />
1845<br />
ENGAGEMENT RATIO<br />
(AVERAGE INTERACTIONS PER POST PER 1,000 FOLLOWERS)<br />
INSTAGRAM SUBSECTOR ENGAGEMENT RATIO<br />
PINTEREST<br />
3.54<br />
INSTAGRAM<br />
14.96<br />
26.2<br />
BEER MANUFACTURERS<br />
23.3<br />
SODA MANUFACTURERS<br />
LINKEDIN<br />
1.78<br />
FACEBOOK<br />
1.27<br />
TWITTER<br />
0.59<br />
18.9<br />
ENERGY DRINK<br />
MANUFACTURERS<br />
13.3<br />
FOOD MANUFACTURERS<br />
15
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