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ABOUT THE DATA<br />
For this report, we used the TrackMaven software platform to analyze the social media content<br />
from 213 leading <strong>B2C</strong> brands from January 1, 2015, through October 31, 2015. The dataset<br />
includes the top <strong>B2C</strong> brands in the Global 500 and <strong>B2C</strong> leaders on social media identified by the<br />
TrackMaven platform. The brands included in the dataset for this report are listed below:<br />
Apparel<br />
Consumer Products<br />
Food & Beverage<br />
Insurance<br />
Retailers<br />
7 For All Mankind<br />
Adidas<br />
ARC’TERYX<br />
Converse<br />
Dior<br />
Donna Karan<br />
Fendi<br />
Lee<br />
Levis<br />
LVMH<br />
Marc Jacobs<br />
Marmot<br />
Michael Kors<br />
Nike<br />
Audi<br />
BMW<br />
Buick<br />
Cadillac<br />
Chevrolet<br />
Dodge<br />
Fiat<br />
Ford<br />
General Motors<br />
GMC<br />
Honda<br />
Hyundai<br />
Jeep<br />
Automakers<br />
Patagonia<br />
Puma<br />
Ralph Lauren<br />
Reebok<br />
Reef<br />
REI<br />
The North Face<br />
Thomas Pink<br />
Timberland<br />
Tommy Hilfiger<br />
TOMS<br />
Vans<br />
Wrangler<br />
Kia<br />
Lexus<br />
Lincoln Motor<br />
Company<br />
Mazda<br />
Mercedes-Benz<br />
Mini<br />
Nissan<br />
Porsche<br />
Subaru<br />
Tesla<br />
Toyota<br />
Volkswagen USA<br />
Bounty<br />
Braun<br />
Colgate<br />
Colgate-Palmolive<br />
Crest<br />
Gillette<br />
Irish Spring Soap<br />
Johnson &<br />
Johnson<br />
Entertainment<br />
Caesars Palace<br />
Eventbrite<br />
Las Vegas Sands<br />
Live Nation<br />
Events<br />
Melco Crown<br />
Entertainment<br />
MGM Grand<br />
Kimberly Clark<br />
Loreal USA<br />
Old Spice<br />
Palmolive<br />
Procter & Gamble<br />
Tide<br />
Unilever<br />
Casino<br />
Penn National<br />
Gaming<br />
StubHub<br />
TicketFly<br />
Ticketmaster<br />
Wynn Las Vegas<br />
Anheuser Busch<br />
Archer Daniels<br />
Midland<br />
Asahi<br />
Bud Light<br />
Budweiser<br />
Carlsberg<br />
Coca-Cola<br />
Coors Light<br />
Corona<br />
Danone<br />
Diet Coke<br />
Dr. Pepper<br />
Fanta<br />
Gatorades<br />
General Mills<br />
Goose Island<br />
Heineken<br />
JBS<br />
Kelloggs<br />
Kirin<br />
Accor<br />
AirBnB<br />
Avis Budget<br />
Enterprise<br />
Extended Stay<br />
America<br />
Hertz<br />
Hilton<br />
InterContinental<br />
Hospitality<br />
LabattUSA<br />
Michelob Ultra<br />
Miller Lite<br />
Mondelez<br />
International<br />
Monster Energy<br />
MountainDew<br />
PabstBlueRibbon<br />
Pepsi<br />
Pepsico<br />
Powerade<br />
Red Bull<br />
Rockstar Energy<br />
Samuel Adams<br />
Sprite<br />
Stella Artois<br />
Tyson Foods<br />
Unilever<br />
Wilmar<br />
International<br />
Lyft<br />
Marriott<br />
National Car<br />
Rental<br />
Shangri-La<br />
Starwood Hotels<br />
Uber<br />
Wyndham Hotels<br />
AIG<br />
Allianz<br />
Allianz Life<br />
Allstate<br />
AXA<br />
Axa US<br />
Geico<br />
Mapfre<br />
MassMutual<br />
MetLife<br />
Nationwide<br />
Bojangle’s<br />
Bonefish Grill<br />
Burger King<br />
Carl’s Jr.<br />
Cava Grill<br />
Chipotle<br />
Hardee’s<br />
McDonald’s<br />
New York Life<br />
Northwestern<br />
Mutual<br />
Progressive<br />
Insurance<br />
Prudential<br />
Transamerica<br />
Travelers<br />
United Health<br />
Group<br />
Restaurants<br />
Olive Garden<br />
Panera<br />
Popeye’s<br />
Chicken<br />
RubyTuesday<br />
TGI Friday’s<br />
Wendy’s<br />
Yum! Brands<br />
Amazon<br />
AutoNation<br />
Best Buy<br />
Big Lots<br />
Bon-Ton Stores<br />
Costco<br />
Dillard’s<br />
Dollar General<br />
Dollar Tree<br />
Family Dollar<br />
Fred’s<br />
Home Depot<br />
Hudson’s Bay<br />
Ingles<br />
JC Penney<br />
Kohl’s<br />
Kroger’s<br />
Loblaw<br />
AT&T<br />
BCE<br />
Charter <strong>Media</strong><br />
Comcast<br />
DIRECTV<br />
Dish<br />
Echostar<br />
Rogers Cable 20<br />
Telco & Cable<br />
Lowe’s<br />
Macy’s<br />
Metro<br />
Nordstrom<br />
Penske<br />
Roundy’s<br />
Sears<br />
Sprouts Farmers<br />
Market<br />
Staples<br />
Supervalu<br />
Target<br />
The Gap<br />
TJX<br />
Walmart<br />
Weis<br />
Whole Foods<br />
Market<br />
Shaw TV<br />
Sprint<br />
T-Mobile<br />
Time Warner Cable<br />
Turner BC<br />
Verizon<br />
Vodafone<br />
21
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