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2016 Social Media Impact Report B2C Industry Edition

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I. Executive Summary<br />

II The <strong>B2C</strong> <strong>Social</strong> <strong>Media</strong> Landscape: How Do <strong>B2C</strong> Industries Stack Up On <strong>Social</strong> <strong>Media</strong>?<br />

How Do <strong>B2C</strong> Industries Stack Up By Audience Size?<br />

Where Do <strong>B2C</strong> Industries See Engagement?<br />

III. <strong>Industry</strong> Case Studies<br />

Apparel<br />

Automakers<br />

Consumer Products<br />

Entertainment<br />

Food & Beverage<br />

Hospitality<br />

Insurance<br />

Retailers<br />

Restaurants<br />

Telco & Cable<br />

IV. About the Data<br />

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