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I. Executive Summary<br />
II The <strong>B2C</strong> <strong>Social</strong> <strong>Media</strong> Landscape: How Do <strong>B2C</strong> Industries Stack Up On <strong>Social</strong> <strong>Media</strong>?<br />
How Do <strong>B2C</strong> Industries Stack Up By Audience Size?<br />
Where Do <strong>B2C</strong> Industries See Engagement?<br />
III. <strong>Industry</strong> Case Studies<br />
Apparel<br />
Automakers<br />
Consumer Products<br />
Entertainment<br />
Food & Beverage<br />
Hospitality<br />
Insurance<br />
Retailers<br />
Restaurants<br />
Telco & Cable<br />
IV. About the Data<br />
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