Denis Ivosevic - Istra
Denis Ivosevic - Istra
Denis Ivosevic - Istra
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FINANCIJSKI PLAN: UKUPNA VRIJEDNOST MARKETING PLANA<br />
TZIŽ LTZ HTZ<br />
Hotelske<br />
tvrtke<br />
Sponzori Ukupno Plan 2010 2011/<br />
2010<br />
Promocija<br />
5.430.000 3.129.573 8.411.926 6.579.568 0 23.551.067 21.351.135 110<br />
Promotivne kampanje - HTZ 3.830.000 3.082.978 8.321.926 6.479.568 0 21.714.472 19.196.135 113<br />
Model I. 1.315.000 1.304.784 2.619.784 5.239.568 0 10.479.136 8.257.901 127<br />
Model II. 1.315.000 1.303.415 2.618.415 0 0 5.236.830 8.147.694 64<br />
Model V. 800.000 391.569 2.191.569 1.000.000 0 4.383.138 2.790.540 157<br />
Model VI. 190.000 29.368 319.368 100.000 0 638.736 0 0<br />
Model VII. 190.000 29.368 319.368 100.000 0 638.736 0 0<br />
Model IX. 10.000 12.237 126.711 20.000 0 168.948 0 0<br />
Model X. 10.000 12.237 126.711 20.000 0 168.948 0 0<br />
PR aktivnosti 1.300.000 0 0 0 0 1.300.000 1.370.000 95<br />
Sajmovi i prezentacije 300.000 46.595 90.000 100.000 0 536.595 785.000 68<br />
E-marketing<br />
1.300.000 232.973 0 250.000 0 1.782.973 1.800.000 99<br />
Web stranice 1.300.000 232.973 250.000 1.782.973 1.800.000 99<br />
Razvoj proizvoda<br />
733.000 186.379 0 0 97.000 1.016.379 866.000 117<br />
Proizvodi i DMC 563.000 46.595 0 0 97.000 706.595 585.000 121<br />
Bike turizam 100.000 46.595 0 0 0 146.595 190000 77<br />
<strong>Istra</strong> Gourmet 220.000 0 0 0 0 220.000 220000 100<br />
Ronjenje 50.000 0 0 0 0 50.000 75000 67<br />
Kulturni turizam 80.000 0 0 0 0 80.000 100000 80<br />
Revitas 43.000 0 0 0 97.000 140.000 0 0<br />
Razvoj novih proizvoda (mobi) 50.000 0 0 0 0 50.000 0 0<br />
Razvoj novih DMC proizvoda 20.000 0 0 0 0 20.000 0 0<br />
Turizam u zelenoj Istri 90.000 0 0 0 0 90.000 75.000 120<br />
Domus Bonus 80.000 139.784 0 0 0 219.784 206.000 107
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