Denis Ivosevic - Istra

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Marketing plan Istre Pregled participacije LTZ-ova
PREGLED PARTICIPACIJE LTZ-OVA U MARKETING PLANU TZ ISTRE Promocija Programi Umag Brtonigla Novigrad Tar- Vabriga Poreč Funtana Vrsar Rovinj Fažana Pula Medulin Labin Ukupno 382.765 67.023 153.817 266.803 471.603 245.080 248.166 486.900 149.566 194.820 289.682 205.370 3.161.595 Promotivne kampanje - HTZ 376.840 67.023 151.436 262.673 464.302 241.286 244.325 479.363 149.566 191.804 284.192 202.191 3.115.000 Model I. 155.832 27.716 62.622 108.621 191.999 99.777 101.034 198.227 61.849 79.315 144.398 83.611 1.315.000 Model II. 163.535 29.085 65.718 113.989 201.490 104.709 106.028 208.026 64.906 83.235 86.536 87.743 1.315.000 Model V. 47.401 8.431 19.048 33.041 58.403 30.350 30.733 60.297 18.813 24.126 43.924 25.433 400.000 Model VI. 3.555 632 1.429 2.478 4.380 2.276 2.305 4.523 1.411 1.810 3.294 1.907 30.000 Model VII. 3.555 633 1.429 2.478 4.380 2.276 2.305 4.522 1.411 1.810 3.294 1.907 30.000 Model IX. 1.481 263 595 1.033 1.825 949 960 1.884 588 754 1.373 795 12.500 Model X. 1.481 263 595 1.033 1.825 949 960 1.884 588 754 1.373 795 12.500 PR aktivnosti 0 0 0 0 0 0 0 0 0 0 0 0 0 Sajmovi i prezentacije 5.925 0 2.381 4.130 7.300 3.794 3.842 7.537 0 3.016 5.490 3.179 46.595 E-marketing 29.626 0 11.905 20.650 36.502 18.969 19.208 37.686 0 15.079 27.452 15.896 232.973 Web stranice 29.626 0 11.905 20.650 36.502 18.969 19.208 37.686 0 15.079 27.452 15.896 232.973 Razvoj proizvoda 23.701 0 9.524 16.520 29.201 15.175 15.366 30.149 0 12.063 21.962 12.716 186.378 Proizvodi i DMC 5.925 0 2.381 4.130 7.300 3.794 3.842 7.537 0 3.016 5.490 3.179 46.595 Bike turizam 5.925 0 2.381 4.130 7.300 3.794 3.842 7.537 0 3.016 5.490 3.179 46.595 Turizam u zelenoj Istri 0 0 0 0 0 0 0 0 0 0 0 0 0 Domus Bonus 17.775 0 7.143 12.390 21.901 11.381 11.525 22.611 0 9.047 16.471 9.537 139.784 Marketinška infrastruktura 56.289 0 22.620 39.236 69.353 36.041 36.495 71.603 0 28.650 20.863 30.202 411.352 Statistička baza podataka 0 0 0 0 0 0 0 0 0 0 0 0 0 Vizualni identitet 2.963 0 1.191 2.065 3.650 1.897 1.921 3.769 0 1.508 2.745 1.590 23.297 Baza fotografija i filmova 3.555 0 1.429 2.478 4.380 2.276 2.305 4.522 0 1.809 3.294 1.907 27.957 Brošure 49.771 0 20.001 34.693 61.323 31.868 32.269 63.312 0 25.333 14.824 26.705 360.098 Enjoy<strong>Istra</strong> 31.996 0 12.858 22.302 39.422 20.487 20.745 40.701 0 16.285 14.824 17.167 236.786 Vacation planner 10.665 0 4.286 7.434 13.141 6.829 6.915 13.567 0 5.428 0 5.722 73.987 Brošure ostalo 7.110 0 2.857 4.956 8.760 4.553 4.610 9.045 0 3.619 0 3.815 49.325 Info punkt Pula 0 0 0 0 0 0 0 0 0 0 0 0 0 Info punkt Zagreb 0 0 0 0 0 0 0 0 0 0 0 0 0 Interni marketing 0 0 0 0 0 0 0 0 0 0 0 0 0 Ostali troškovi 0 0 0 0 0 0 0 0 0 0 0 0 0 Ukupno 492.380 67.023 197.867 343.210 606.659 315.265 319.236 626.338 149.566 250.612 359.959 264.183 3.992.298
Page 1 and 2: Istra. Zeleni Mediteran. Umag, 14.
Page 3 and 4: Ciljevi Marketing plana 2011 ►
Page 5 and 6: Promocija
Page 7 and 8: Promocija: PR aktivnosti ► ►
Page 9 and 10: e-marketing
Page 11 and 12: Razvoj proizvoda
Page 13 and 14: Marketinška infrastruktura
Page 15 and 16: Interni marketing
Page 17 and 18: Ostali troškovi ► KONZULTANTI
Page 19 and 20: FINANCIJSKI PLAN: PREGLED PREMA PAR
Page 21 and 22: Marketing plan Istre Ukupna vrijedn
Page 23: Marketinška infrastruktura TZIŽ L
Page 27 and 28: PREGLED PARTICIPACIJE HOTELSKIH KOM
Page 29: Istra. Zeleni Mediteran.

Denis Ivosevic - Istra

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