01.11.2016 Views

Marasi Yachts Issue 2

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Brand name<br />

The company attracted elite pioneers of the industry to<br />

buy their products and has gained the confidence of one<br />

of China's wealthiest investors, "Dalian Wanda". This gave<br />

the company an opportunity to demonstrate their cutting<br />

edge products and services. The quality was evident in the<br />

intelligent technology that has been applied to the yachts<br />

recently, such as the CM8 central monitoring system, which<br />

allows the captain to monitor all the navigational and<br />

technical processes taking place in the back of the yacht.<br />

Difficulties arising from raising the ceiling for the<br />

challenge<br />

Despite the difficulties faced by the company in relation<br />

to price competition and currency fluctuations between the<br />

United Kingdom and other countries, especially Italy and<br />

France, the company still makes incremental sales and sold<br />

more than 100 mega yachts last year.<br />

A good reputation and a strong media presence<br />

Sunseeker is working to establish its presence in all events<br />

and exhibitions related to this industry worldwide. In this<br />

context, Mr. Mohammed Al-Jasmi, General Manager, said,<br />

in participation for the Dubai International Boat Show<br />

2016,"Our previous participation in this exhibition was a<br />

good opportunity to meet former and new customers, as<br />

we have this year an opportunity to replace their boats or<br />

improve either Sunseeker yacht or other brand names."<br />

In addition to that, Sunseeker was adopted by the James<br />

Bond film franchise, marking an important achievement for<br />

the company and its presence in the market.<br />

MARASINEWS.COM 13

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!