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Brand name<br />
The company attracted elite pioneers of the industry to<br />
buy their products and has gained the confidence of one<br />
of China's wealthiest investors, "Dalian Wanda". This gave<br />
the company an opportunity to demonstrate their cutting<br />
edge products and services. The quality was evident in the<br />
intelligent technology that has been applied to the yachts<br />
recently, such as the CM8 central monitoring system, which<br />
allows the captain to monitor all the navigational and<br />
technical processes taking place in the back of the yacht.<br />
Difficulties arising from raising the ceiling for the<br />
challenge<br />
Despite the difficulties faced by the company in relation<br />
to price competition and currency fluctuations between the<br />
United Kingdom and other countries, especially Italy and<br />
France, the company still makes incremental sales and sold<br />
more than 100 mega yachts last year.<br />
A good reputation and a strong media presence<br />
Sunseeker is working to establish its presence in all events<br />
and exhibitions related to this industry worldwide. In this<br />
context, Mr. Mohammed Al-Jasmi, General Manager, said,<br />
in participation for the Dubai International Boat Show<br />
2016,"Our previous participation in this exhibition was a<br />
good opportunity to meet former and new customers, as<br />
we have this year an opportunity to replace their boats or<br />
improve either Sunseeker yacht or other brand names."<br />
In addition to that, Sunseeker was adopted by the James<br />
Bond film franchise, marking an important achievement for<br />
the company and its presence in the market.<br />
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