man made skies - Jochen Traar | Art Protects You

on behalf of ART PROTECTS YOU.ART PROTECTS YOU intrudes in the same way that otherbrand names do: unsolicited and penetratingly it intervenesin everyday life (in the city), whereby the trademark is notonly the legitimation to move in and occupy the situationbut it also bears the message itself. It makes reference topractices within the art industry, but on the other hand italso derives from the matter-of-factness of the hardlyquestioned and apparently authorized conditions of theconsumer world. A correspondence between consumptionand maneuver gives rise to interventions/products thatquickly take over sites and transform standpoints into swiftaction. ART PROTECTS YOU always introduces a “whoagainst whom” in a by all means communicative sense,and it aims at specific situations. At a street festival inVienna in the summer of 2000, for instance, rain coatsmounted in rank and file above the street somehowreconstructed the Vienna Thursday protest marches.And in the spring of 2000, only a few weeks after aRRRriga etwasparise ich